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Elements of show card writing

Elements of show card writing

by John H. De Wild

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Language: English

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About this eBook

Author
De Wild, John H. (John Henry), 1881-1947
Title
Elements of show card writing : A course of instruction on how to make business-building show cards.
Original Publication
United States: Educational Department of the Associated Advertising Clubs of the World,1923.
Credits
Charlene Taylor and the Online Distributed Proofreading Team at www.pgdp.net (This file was produced from images generously made available by The Internet Archive/American Libraries.)
Language
English
LoC Class
HF: Social sciences: Commerce
Subject
Advertising cards
Category
Text
Project Gutenberg
eBook-No. 68778
Release Date
August 17, 2022
Copyright
Public domain in the USA.

Contents

  1. 1.ELEMENTS OF SHOW CARD WRITING
  2. 2.FOREWORD
  3. 3.INTRODUCTION
  4. 4.MATERIALS FOR BEGINNERS
  5. 5.SUGGESTIONS FOR PRACTICE
  6. 6.INSTRUCTIONS—LESSON NO. 1 Fundamentals—See Large Chart.
  7. 7.INSTRUCTIONS—LESSON NO. 2 Perfected Speed Ball Alphabet—Layouts—See Chart
  8. 8.INSTRUCTIONS—LESSON NO. 3 Broad Point Pen Single Stroke Roman—See Chart for Practice
  9. 9.INSTRUCTIONS—LESSON NO. 4 Single Stroke Brush “Roman”—See Next Page
  10. 10.INSTRUCTIONS—LESSON NO. 5 The “Egyptian” Brush Alphabet
  11. 11.INSTRUCTIONS—LESSON NO. 6 Embellishing, Decorating, Etc.
  12. 12.INSTRUCTIONS—LESSON NO. 7 Use of Pantograph, Pictures, Copying Designs, Etc.
  13. 13.INSTRUCTIONS—LESSON NO. 8 Air Brushing, “Spatter” Work, Etc.
  14. 14.INSTRUCTIONS—LESSON NO. 9 Finished Work in Air Brushing, Etc.
  15. 15.INSTRUCTIONS—LESSON NO. 10 Finished Practical Work—General Review
  16. 16.SPEED BALL VARIATIONS
  17. 17.“SPECIAL” ALPHABET
  18. 18.PEN OR BRUSH “ITALIC”
  19. 19.DIRECTIONS FOR “OLD ENGLISH”
  20. 20.DESCRIPTIONS OF PRACTICAL CARDS
  21. 21.DESCRIPTIONS OF CARDS FOR SUMMER
  22. 22.DESCRIPTION OF CARDS ON PAGE 39
  23. 23.DESCRIPTION OF “SPRING” CARDS
  24. 24.DESCRIPTION OF EASTER CARDS
  25. 25.DESCRIPTION OF CARDS FOR SUMMER
  26. 26.MORE CARDS FOR SUMMER
  27. 27.DESCRIPTION OF FALL CARDS
  28. 28.DESCRIPTION OF LATE AUTUMN CARDS
  29. 29.DESCRIPTION OF CHRISTMAS CARDS

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