An analysis of these 12,000 inquiries disclosed that 63% had
a total of about $25,000,000 actually on hand for investment
or already invested in securities.
21% specified definite sums of money available for immediate
investment—totaling approximately $10,000,000.
42% gave lists of securities already held, the market value
conservatively estimated at $15,000,000.
More than 1,000 New York Evening Journal readers continue to write in
every month for help in solving their problems. “William Wright” is
giving these readers his helpful and expert advice every day, from his
vast store of financial knowledge.
Good things to eat, recipes for cakes, pies and a variety of tempting
dishes, appetizing menus, economical marketing, preserving—all these
are a part of Ruth Mason’s articles in the Evening Journal. Tens of
thousands of housewives read Ruth Mason’s helpful articles regularly and
write to her for advice. Additional thousands listen-in to her cooking
lectures broadcast over WHN and WPAP.
Requesting copies of a New Cook Book issued by the Bureau of Home
Economics of the U.S. Dept. of Agriculture, Washington, D.C.
Reproduction in reduced size, of announcement from
the Evening Journal Cooking Page.
Ranked by the great masters of music as one of the most brilliant
metropolitan reviewers. A music critic in the fullest sense. His
opinions are distinguished alike for their soundness and the wit with
which they are expressed. Irving Weil has reviewed for Evening Journal
readers all the great and near great musical events for over fifteen
years. He has the confidence of a legion of music lovers among the
largest audience of evening newspaper readers in America.
John Anderson writes entertainingly and authoritatively on the drama. He
tells what a play is about and then gives his own reactions. He does not
belong to the “let-us-pat-each-other-on-the-back” school of critics, but
devotes his column daily to interesting discussions of what is actually
happening in the world of the theatre. Mr. Anderson was formerly on the
Evening Post and is recognized as the highest type of drama writer in
New York.
Acknowledged by producers, directors, film stars and the public alike as
an authority on the silver screen art. Her clever articles on motion
pictures and personalities in the movie world are the best of their kind
published in New York. Tens of thousands of fans read what Rose Pelswick
says in the Evening Journal every day and “listen-in” on her Radio Movie
Club programmes over WHN and WPAP.
A twentieth century exemplar of the famous Greek philosopher, Epicurus,
acknowledged authority on the art of good eating. Mr. Hoftyzer is a
modern day food expert who stresses the importance of pure foods and
explains the principles of nourishment which promote life and health.
His timely articles on marketing, what to buy and when to buy, are
followed regularly by housewives in the Evening Journal homes.
To see and set down as no other artist of her generation does is Nell
Brinkley’s unique and amazing gift. Every picture has a charm and
distinction all its own. Evening Journal readers love Nell Brinkley—she
has made their lives happy with beautiful thoughts which radiate from
her fascinating portrayals of romance and life. Nell Brinkley’s drawings
and romantic descriptions appear regularly in the Evening Journal’s
daily Magazine Page.
Formerly associated with the American Banking Institute and now
Financial Editor of International News Service, he is one of America’s
recognized experts on finance and business. He writes interestingly,
informatively and authoritatively on the big financial subjects of the
moment. His daily articles in the New York Evening Journal have
attracted a vast audience of readers throughout New York City and its
suburbs interested in business and finance.
Unquestionably the greatest cartoonist of the age. His pen combines the
master strokes of the artist and a broad knowledge of politics and
public affairs. He gives Evening Journal readers the “high lights” of
the news of the day and portrays unerringly the virtue or villainy of
public characters. Powers’ outstanding talent has helped to make the
Journal the most interesting evening newspaper in America.
He writes the story of the stars and tells it fascinatingly every day in
the Evening Journal. His mail exceeds that of any other contributor. He
treats authoritatively on the science of astronomy, yet captures and
holds the attention of the reader who has no technical knowledge of the
subject. Thousands of students of the heavens above follow his daily
writings in the New York Evening Journal.
She is outstanding among the highest paid women writers of newspaper
serials in America. Being the wife of a famous newspaper man she has a
keen understanding of what the newspaper reader seeks in fiction. Her
novels such as: “Hollywood Girl,” “Money Love” and “Gilded Kisses” have
attracted intense interest among the largest audience of evening
newspaper readers in America.
One of the most successful writers of serial stories for newspapers in
the country. Author of “Chickie,” “Sandy,” “Shackled Souls,” “Her
Fling,” “Hearts Aflame” and “Jerry,” stories that depict life and fire
the imagination. All of these have appeared in the New York Evening
Journal—more are expected. Elenore Meherin’s fiction grips and holds
reader interest from first to last installment.
One of the foremost authorities on the game of bridge. He “plays” a game
every day in the columns of the Evening Journal and writes with such
clarity that experts and novices alike understand. Tens of thousands of
bridge fans read his column daily. Thousands of Bridge Games throughout
New York and suburbs are played nightly according to Wilbur C.
Whitehead’s “Sound Auction Bridge” which appears in the New York Evening
Journal.
Countless thousands of homes in Metropolitan New York “tune-in” daily to
New York Evening Journal Radio Programmes. Tens of thousands “listen-in”
to broadcasts by Ruth Mason, cooking expert; Rose Pelswick, Motion
Picture Editor; and an incomparable array of professional entertainers
and educators. Radio fans follow the radio news and programmes arranged
by Margaret Santry every day in the New York Evening Journal.
Victor of 1928 Olympia Fields tournament, notable for the spectacular
36-hole play-off, in which Johnny defeated the great Bobby Jones.
Farrell, former caddie on the Westchester links, famous professional and
a master tutor of the “ancient and honorable” game tells Evening Journal
readers how to improve their golf. New York golfers follow the
champion’s expert advice exclusively in the Evening Journal.
Women’s interest in sports is fast approaching that held by men. Miss
Orcutt knows her golf and writes authoritatively about the game, about
women in golf, and other women’s sports. Women in New York and
throughout the suburbs follow Maureen Orcutt’s articles on golf
regularly in the Evening Journal. Miss Orcutt has the unique distinction
of being able to write as well as she plays championship golf.
Prima Donna of the Metropolitan Opera Company, and herself one of the
most beautiful women in America, Mme. Jeritza tells Evening Journal
readers her secrets of beauty. She has studied the art of creating and
preserving beauty and writes authoritatively. Being a highly cultured
and professionally successful woman her great aim is to render a service
of helpfulness to the greatest possible number of women.
Mrs. Beeckman is one of America’s greatest authorities on the customs
and usages of good society. Thousands of substantial, serious-minded men
and women write to her about the proper thing to do or say in a given
situation. She renders an invaluable service to Evening Journal readers.
Her frank advice and suggestions are widely read in the columns of this
newspaper each and every day.
One of America’s few artists with the rare gift of imagining the
situation she draws as well as the sentiments of those who look at it.
Dorothy Flack’s charming girls have an irresistible fascination for
Evening Journal readers. She stands second only to the famous Nell
Brinkley and the drawings of both these distinguished artists appear on
the Magazine Page in the New York Evening Journal.
Dr. Reed is one of America’s most distinguished medical men—he writes
authoritatively about the ills to which human kind is heir, also of the
psychology of health and sickness. His writings have a big following
among women readers of the Evening Journal—their welfare and that of
their children comprise a great part of his suggestions on health. He is
the Health Counselor in Evening Journal homes.
Sporting news with a punch! Experts to write about and report each
branch of sports. Those are the cardinal principles which guide New
York’s greatest Sports Editor. Farnsworth, noted reporter himself, has
covered all the outstanding sporting events in recent years. His word
story of the “Battle of the Century,” the World’s Series or the Army and
Navy Gridiron Classic is as thrilling as the event itself.
Experts throughout the Sporting World say “TAD” is the greatest sporting
cartoonist of all time. “INDOOR” and “OUTDOOR SPORTS” put “T.A.D.” in a
class by himself. He has originated more slang phrases which have
attained national popularity than any other American. These pungent
contributions to the colloquial native language have made “T.A.D.”
beloved by over two million Journal readers.
The “Sports” column by “Bill” Corum is the best of its kind on any
Sports Page in America. “Bill” knows his sports. He gives Evening
Journal readers the facts plus inimitable observations. His puns,
wisecracks and reverse English season the day’s sporting dish. Nearly
half of all the men and women who buy any New York evening paper buy the
Evening Journal daily—and “Bill” Corum alone is a good reason.
Superior all-around writers are as rare as the same kind of athletes.
Sid Mercer, President of the New York Sports Writers’ Association,
combines the unique faculty of being an authoritative critic in all
lines of sports. His account of a major boxing contest is the next best
thing to having a ringside seat. Evening Journal readers know this and
get their ringside views from Sid for every important boxing event.
He takes the motive back of the day’s news for his text and makes his
pictures preach a powerful sermon. With unerring skill he packs the
“cause and effect” of a lifetime story into a single drawing. He is
equally gifted in portraying the serious or humorous side of any big
news or sports event. The New York Evening Journal is Coffman’s pulpit.
He addresses the largest congregation of evening newspaper readers in
America through the Evening Journal.
Former collegiate athletic star. Captained Columbia Varsity Elevens
1901-04. Selected for “All-American” honors. Coached at Virginia,
Fordham, Stevens, Manhattan, Columbia and New York University. Umpire in
Yale-Harvard, Harvard-Princeton, Army-Navy, Penn-Cornell and Army-Yale
games. Only Racing Expert with knowledge of training methods. His
selections most widely read of any writer on turf affairs in New York
newspapers.
“Gene Tunney is a worthy model for manly youth,” says Rev. Francis P.
Duffy, famous fighting chaplain of the old 69th Regiment. The strength
of his talks, writings and example is the fact that he lives up to the
rules of clean living and good sportsmanship. New York’s boys and young
men read Gene Tunney’s articles regularly in the Evening Journal. He
tells them how to strengthen their bodies and keep in robust health.
Travels with the Yankees—writes about them for Evening Journal readers
throughout the season. His pen pictures of big sporting events are said
to be “better than a photograph, as impressive and stirring as big
news.” “When it’s slugged by Ford C. Frick, it’s a knockout.” That
accounts for the host of men and women readers who look for his writings
daily in the Sports Pages of the New York Evening Journal.
A sporting event of international interest—the Olympic Games—covered
for Evening Journal readers by the famous athlete and crack sprinter,
Charley Paddock. His wide acquaintance among notable athletes and
knowledge of athletics in general give him an insight into every branch
of sports. Experts to report each and every branch of sports—that is
the reason Evening Journal Sports Pages are so well read.
Practically lives with the Giants throughout the baseball season. His
play by play reports of each game give Evening Journal readers
everything but the applause. Acknowledged expert on boxing, covers the
big fights and officiates as radio announcer in giving the blow by blow
description. “Buck” O’Neill is a sporting writer with the Punch on the
diamond, at the “mike” and in the “ring.”
He follows the “Robins” and reports every game and every play for
Evening Journal readers. Schumacher’s vivid descriptions of baseball
plays bring the real thrills of the game right into New York Evening
Journal homes. Countless thousands of Brooklynites who root for the
“Robins,” and follow every play and every game, depend on Garry
Schumacher’s reports in the Evening Journal.
The man who has won more pennants than any man in baseball, writes
signed articles on the game for Evening Journal readers. He is
unquestionably the leading authority on the subject. McGraw packs in
50,000 fans at the Polo Grounds but writes for nearly half of all the
men and women who buy any New York evening newspaper—that’s the half
who read the Evening Journal in preference to other evening papers.
His writings in the Evening Journal are the most sensational, humorous
additions to the present era of American literature. Recognized among
humorous writers of the country as the “greatest giggle generator,” “the
liveliest laugh laureate” and “the champion chuckle cannonader.”
Medbury’s humor, under the title of “Maybe I’m Wrong,” appears in the
New York Evening Journal daily.
Cartoonists, artists, humorists, authors, producers ... all are
unanimous in voting “Krazy Kat” and “Ignatz the Mouse” headliners among
comics. A cat ... a mouse ... a brick ... a dog “cop” ... these are the
whimsical characters that have made Herriman a billionaire in laughs.
Evening Journal readers are not afraid to laugh ... they have made
“Krazy Kat” a member of the family.
“Kayo Tortoni” is acknowledged the most famous woman character in sports
cartoons. She enters every branch of athletics and leads the vogue in
sports togs. Joe McGurk’s fascinating portrayals of Kayo’s sporting
proclivities put the “Oh!” into Evening Journal’s sports pages. McGurk’s
cartoons of boxing contests are looked forward to by a host of boxing
fans.
Known to millions as the creator of “Abie the Agent.” His latest
contribution is “Broadway Unlimited.” Will Rogers, Tad, Roxy, Ziegfeld,
and a multitude of Broadway’s “Leading Lights” say it is “the best
column” in New York. Hershfield knows New York and New York knows
Hershfield through the columns of the New York Evening Journal.
It is because Ad Carter’s uproarious little characters are so genuinely
“Just Kids”—real kids—the kind you grew up with—that “Just Kids”
captivates the hearts of young and old alike. Ad Carter’s “Just Kids”
recently accomplished a great work in teaching kiddies to play safe, to
look before you cross—think how that pleases mothers and fathers!
413,743 boys and girls joined the “Just Kids” Safety Club.
hat’s in
You may have the news beat of a century on your desk. Hold it a half
hour too long—long enough for another paper to print it 
It first became known to the world when the New York Evening Journal
printed International News Service dispatches via Moscow on Friday, July
13, 1928. The Evening Journal’s headlines then read:
he “Just Kids” Safety Club idea was originated by Ad Carter,
the Evening Journal’s famous cartoonist and creator of the
daily comic strip entitled “Just Kids.”
The Dominant Position of the
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