Walt Mason's Prose Rhymes are read
daily by approximately ten million readers.
A newspaper service sells these rhymes
to two hundred newspapers with a combined daily
circulation of nearly five million, and assuming that
five people read each newspaper—which is the
number agreed upon by publicity experts—it may
be called a fair guess to say that two out of every
five readers of newspapers read Mr. Mason's poems.
So the ten million daily readers is a reasonably
accurate estimate. No other American verse-maker
has such a daily audience.
Walt Mason is, therefore, the Poet Laureate
of the American Democracy. He is the voice of
the people.
Put to a vote, Walt would be elected to the
Laureate's job, if he got a vote for each reader.
And, generally speaking, men would vote as they
read.
The reason Walt Mason has such a large
number of readers is because he says what the
average man is thinking so that the average man
can understand it.
The philosophy of Walt Mason is the philosophy
of America. Briefly it is this: The fiddler
must be paid; if you don't care to pay, don't
dance. In the meantime—grin and bear it, because
you've got to bear it, and you might as well grin.
But don't try to lie out of it. The Lord hates a
cheerful liar.
This is what the American likes to hear. For
that is the American idea about the way the world is
put together. So he reads Walt Mason night and
morning and smiles and takes his knife and cuts
out the piece and carries it in his vest pocket, or
her handbag.
It will interest the ten million readers of Walt
Mason's rhymes to know that they are written in
Emporia, Kansas, in the office of the Emporia
Gazette, after Mr. Mason has done a day's work
as editorial writer and telegraph editor of an afternoon
paper. The rhymes are written on a
typewriter as rapidly as he would write if he were
turning out prose.
Day after day, year after year, the fountain flows.
There is no poison in it. And sometimes real
poetry comes welling up from this Pierian spring
at 517 Merchant street, Emporia, Kansas, U. S. A.
In the meantime we do not claim its medicinal
properties will cure everything. But it is good for
sore eyes; it cures the blues; it sweetens the temper,
cleanses the head, and aids the digestion. In cases
of heart trouble it has been known to unite torn
ligaments and encourage large families.
And a gentleman over there takes a bottle!
Step up quickly; remember we are merely introducing
this great natural remedy. Our supply
is limited. In a moment the music will begin.
“I to swing the shining axe, you to take a
few swift whacks.”