The Clock That Had no Hands
by Herbert Kaufman
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Language: English
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About this eBook
- Author
- Kaufman, Herbert, 1878-1947
- Title
- The clock that had no hands, and nineteen other essays about advertising
- Credits
- Produced by Jana Srna, Alexander Bauer and the Online Distributed Proofreading Team at www.pgdp.net (This file was produced from images generously made available by The Internet Archive/American Libraries.)
- Language
- English
- LoC Class
- HF: Social sciences: Commerce
- Subject
- Advertising
- Category
- Text
- eBook-No.
- 29562
- Project Gutenberg
- https://www.gutenberg.org/ebooks/29562
- Release Date
- August 1, 2009
- Copyright
- Public domain in the USA.
Contents
- 1.The Clock that Had no Hands
- 2.Contents
- 3.The Clock that Had no Hands
- 4.The Cannon that Modernized Japan
- 5.The Tailor who Paid too Much
- 6.The Man who Retreats before His Defeat
- 7.The Dollar that Can't be Spent
- 8.The Pass of Thermopylae
- 9.The Perambulating Showcase
- 10.How Alexander Untied the Knot
- 11.If It Fits You, Wear this Cap
- 12.You Must Irrigate Your Neighborhood
- 13.Cato's Follow-up System
- 14.How to Write Retail Advertising Copy
- 15.The Difference between Amusing and Convincing
- 16.Some Don'ts when You Do Advertise
- 17.The Doctor whose Patients Hang On
- 18.The Horse that Drew the Load
- 19.The Cellar Hole and the Sewer Hole
- 20.The Neighborhood of Your Advertising
- 21.The Mistake of the Big Steak
- 22.The Omelette Soufflé
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