The Art & Practice of Typography
by Edmund G. Gress
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Language: English
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About this eBook
- Author
- Gress, Edmund G. (Edmund Geiger), 1872-1934
- Title
- The Art & Practice of Typography A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement
- Credits
- Produced by Richard Tonsing, Chris Curnow and the Online Distributed Proofreading Team at www.pgdp.net (This file was produced from images generously made available by The Internet Archive)
- Language
- English
- LoC Class
- Z: Bibliography, Library science
- Subject
- Advertising layout and typography -- United States
- Category
- Text
- Project Gutenberg
- eBook-No. 54476
- Release Date
- April 2, 2017
- Copyright
- Public domain in the USA.
Contents
- 1.The A RT & P RACTICE of T YPOGRAPHY A M anual of A merican P rinting INCLUDING A BRIEF HISTORY UP TO THE TWENTIETH CENTURY, WITH REPRODUCTIONS OF THE WORK OF EARLY MASTERS OF THE CRAFT, AND A PRACTICAL DISCUSSION AND AN EXTENSIVE DEMONSTRATION OF THE MODERN USE OF TYPE-FACES AND METHODS OF ARRANGEMENT
- 2.TABLE OF CONTENTS
- 3.AUTHOR’S PREFACE
- 4.SYNOPSIS OF CONTENTS
- 5.LIST OF REPRODUCTIONS
- 6.LIST OF DESIGNERS
- 7.P ART O NE — WHEN BOOKS WERE WRITTEN — THE ORIGIN OF TYPOGRAPHY — THE SPREAD OF TYPOGRAPHY — TYPOGRAPHY IN COLONIAL DAYS — TYPOGRAPHY IN THE 19th CENTURY
- 8.P ART T WO — THE “LAYOUT” MAN — HARMONY AND APPROPRIATENESS — TONE AND CONTRAST — PROPORTION, BALANCE AND SPACING — ORNAMENTATION — THE TYPOGRAPHY OF BOOKS — BOOKLETS, PAMPHLETS, BROCHURES, LEAFLETS — CATALOGS — PROGRAMS — ANNOUNCEMENTS — TICKETS — LETTERHEADS & ENVELOPS — BILLHEADS & STATEMENTS — PACKAGE LABELS — BUSINESS CARDS — THE BLOTTER — POSTERS, CAR CARDS, WINDOW CARDS — ADVERTISEMENTS — NEWSPAPERS — PERIODICALS — HOUSE-ORGANS — TYPE-FACES — Six Representative Standard Roman Type-Faces — Development of the Roman Type-Face — Characteristics of Roman Type-Faces — Legibility of Type-Faces — Italic Types — Text Types — Block Types — Bold Types — Ornamental Types — Types for Special Purposes — The Influence of Goudy — IMPRINTS
- 9.A PPENDIX Holiday Greetings
- 10.TRANSCRIBER’S NOTES
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