It is always difficult to entice commercial men into
giving information of any value regarding their affairs.
The seeker after more material and solid things than
figures—after instances and facts rather than theories—is
very apt to be disappointed. The value of the
opinions gleaned was rather impaired when experience
showed that success and complacency, despondency and
comparative failure, usually went together. It is pleasant
to be told not to bother about British Trade, that
“British trade is all right.” But it is not entirely
reassuring when such lessons as can be derived from
statistics and the opinions of less successful men are
largely opposed to this view.
Some more definite information was, however, available,
and from conversation with people directly
concerned with general trade, both English and
Argentines, it was possible to supplement to some
extent the statements, extremely valuable as they are,
of our consuls in the country, as well as the deductions
from official statistics. With regard to consular reports
a word must be said. These are often abused by men
of position in trade, and, though their brevity is to be
deplored, a word of protest must be uttered against the
inconsiderate and disdainful criticism to which they are
subjected. Moreover, one of the greatest authorities on
Argentine affairs, Dr. Francisco Moreno, an Argentine
delegate on Col. Holditch’s arbitration expedition on
the Chilian Frontier, was emphatic in his approval of
these reports, even going so far as to say that he trusted
their statements and figures in preference to those of his
own government.
On every hand there were indications leading to two
conclusions, namely that British trade is losing, or has
lost considerable ground, and that the greater part of
the blame is due to the producer or merchant at home.
A superficial glance at import statistics would seem to
give the lie direct to any such assertion. Such strong
influences, however, are at work, that it is only after a
careful study of all the circumstances that anything like
a true estimate can be formed.
Before, therefore, pronouncing judgment upon its
present position and its future, a short examination of the
development of our trade viewed in conjunction with
the economic conditions of the country and with the
various interests in competition with ours, is necessary
both to explain how our conclusions were reached,
and to assist in the formation of a juster appreciation
of our commercial relations with the country.
The following statistics give in brief the course of
trade in the Argentine according to official returns for
the years 1890, 1895, and 1900 to 1905 inclusive:—
IMPORTS AND EXPORTS FROM AND TO DIFFERENT COUNTRIES.
| |
1890 |
1895 |
1900 |
1901 |
1902 |
1903 |
1904 |
1905 |
| |
$1000 Gold |
$1000 Gold |
$1000 Gold |
$1000 Gold |
$1000 Gold |
$1000 Gold |
$1000 Gold |
$1000 Gold |
| Antilles: |
| Imports |
... |
86 |
19 |
43 |
106 |
373 |
571 |
505 |
| Exports |
975 |
1,616 |
438 |
366 |
470 |
164 |
282 |
420 |
| Belgium: |
| Imports |
10,986 |
7,441 |
8,430 |
8,688 |
5,484 |
5,448 |
9,069 |
8,727 |
| Exports |
12,003 |
15,417 |
17,980 |
13,457 |
13,760 |
20,143 |
17,566 |
20,780 |
| Bolivia: |
| Imports |
85 |
72 |
122 |
138 |
122 |
125 |
108 |
126 |
| Exports |
296 |
591 |
578 |
541 |
600 |
450 |
392 |
539 |
| Brazil: |
| Imports |
3,354 |
4,095 |
3,741 |
4,386 |
4,583 |
5,350 |
6,032 |
5,328 |
| Exports |
8,442 |
8,096 |
6,185 |
9,702 |
8,368 |
8,545 |
10,727 |
13,039 |
| Chili: |
| Imports |
51 |
41 |
124 |
111 |
213 |
200 |
469 |
669 |
| Exports |
2,188 |
3,067 |
870 |
568 |
684 |
1,170 |
1,440 |
1,510 |
| France: |
| Imports |
19,875 |
9,116 |
10,897 |
9,959 |
9,243 |
12,708 |
17,109 |
21,248 |
| Exports |
26,683 |
20,337 |
19,007 |
28,637 |
29,587 |
34,294 |
30,596 |
37,594 |
| Germany: |
| Imports |
12,301 |
11,162 |
16,635 |
16,724 |
13,229 |
17,009 |
24,926 |
29,083 |
| Exports |
11,566 |
13,323 |
20,070 |
21,479 |
22,939 |
26,812 |
29,522 |
37,058 |
| Holland: |
| Imports |
850 |
103 |
173 |
573 |
622 |
790 |
1,007 |
1,288 |
| Exports |
160 |
92 |
3,906 |
1,753 |
2,834 |
4,546 |
3,500 |
3,761 |
| Italy: |
| Imports |
8,663 |
10,363 |
14,924 |
14,736 |
12,265 |
14,702 |
19,127 |
20,284 |
| Exports |
3,194 |
3,518 |
4,304 |
4,318 |
4,215 |
4,338 |
4,344 |
6,468 |
| Paraguay: |
| Imports |
1,724 |
1,824 |
1,860 |
1,767 |
1,469 |
1,059 |
1,569 |
1,616 |
| Exports |
336 |
100 |
161 |
216 |
213 |
173 |
216 |
330 |
| Portugal: |
| Imports |
110 |
58 |
78 |
68 |
89 |
213 |
271 |
300 |
| Exports |
456 |
138 |
369 |
7 |
113 |
101 |
88 |
23 |
| South Africa: |
| Imports |
... |
... |
... |
... |
4 |
62 |
126 |
34 |
| Exports |
... |
8 |
3,240 |
2,891 |
8,285 |
9,170 |
4,941 |
5,524 |
| Spain: |
| Imports |
4,302 |
2,575 |
3,691 |
3,912 |
3,166 |
3,574 |
4,797 |
5,726 |
| Exports |
2,083 |
1,311 |
2,699 |
2,131 |
2,025 |
2,035 |
1,923 |
2,334 |
| United Kingdom: |
| Imports |
57,816 |
39,524 |
38,682 |
36,460 |
36,995 |
44,826 |
64,517 |
68,391 |
| Exports |
19,299 |
14,694 |
23,890 |
29,920 |
35,084 |
35,600 |
36,445 |
44,826 |
| United States: |
| Imports |
9,301 |
6,686 |
13,438 |
15,533 |
13,303 |
16,684 |
24,473 |
28,920 |
| Exports |
6,066 |
8,947 |
6,882 |
9,296 |
10,037 |
8,126 |
10,214 |
15,717 |
| Uruguay: |
| Imports |
5,885 |
736 |
520 |
679 |
744 |
760 |
862 |
1,023 |
| Exports |
5,506 |
3,290 |
2,302 |
3,710 |
3,673 |
4,188 |
5,020 |
6,705 |
| Other Countries: |
| Imports |
6,932 |
1,207 |
141 |
175 |
1,393 |
7,314 |
12,265 |
11,870 |
| Exports |
1,557 |
25,516 |
41,711 |
38,715 |
36,593 |
61,119 |
107,233 |
126,208 |
| TOTAL |
|
|
|
|
|
|
|
|
| IMPORTS |
142,240 |
95,096 |
113,485 |
113,959 |
103,039 |
131,206 |
187,305 |
205,154 |
| EXPORTS |
100,818 |
120,067 |
154,600 |
167,716 |
179,486 |
220,984 |
264,157 |
322,843 |
While a similar table (calculated in Spanish dollars)
gives the following figures for the principal exporting
countries in the year 1822:—
| United Kingdom |
$5,730,952 |
| France |
820,109 |
| Germany, Holland, Sweden, and Denmark |
552,187 |
| Gibraltar, Spain, and Sicily |
848,363 |
| United States |
1,368,277 |
| Brazil |
1,418,768 |
| China |
165,267 |
| Havana |
248,625 |
| Chile and Peru |
115,674 |
| TOTAL |
$11,267,622 |
The contrast between the two tables is sufficiently
remarkable; but before dealing with either, it is necessary
to have clearly in mind the growth and nature of
demand. For this reason the immigration returns
and tables showing the development of the railway
system are given at this point:—
ARRIVAL OF IMMIGRANTS IN THE REPUBLIC
FROM 1857 TO 1905.
| Years. |
Number. |
|
Nationalities. |
|
Arrivals in 1905. |
| 1857-60 |
20,000 |
|
Italians |
1,488,084 |
|
Italians |
88,950 |
| 1861-70 |
159,570 |
|
Spaniards |
507,853 |
|
Spaniards |
53,029 |
| 1871-80 |
260,613 |
|
French |
176,670 |
|
French |
3,475 |
| 1881-90 |
846,568 |
|
British |
37,537 |
|
British |
1,368 |
| 1891-1900 |
648,326 |
|
Austrians |
42,983 |
|
Austrians |
2,793 |
| 1901-1905 |
536,030 |
|
Germans |
33,686 |
|
Germans |
1,836 |
| |
Swiss |
26,690 |
|
Swiss |
576 |
| |
Belgians |
19,990 |
|
Belgians |
263 |
| |
Others |
127,614 |
|
Other nationalities |
24,827 |
| |
2,461,107 |
|
2,461,107 |
|
177,117 |
The development of Argentine Railways is shown in
following table4:—
| Years |
Extent of Lines in kilometres |
Capital $1,000,000 Gold |
Passengers No. in thousands |
Freight 1,000 tons |
Receipts $1,000 Gold |
Expenditure $1,000 Gold |
| 1857 |
10 |
·3 |
56 |
2 |
19 |
12 |
| 1865 |
240 |
5·3 |
747 |
71 |
563 |
438 |
| 1870 |
732 |
18·8 |
1,948 |
274 |
2,502 |
1,356 |
| 1875 |
1,956 |
40·9 |
2,597 |
660 |
5,178 |
3,009 |
| 1880 |
2,516 |
62·9 |
2,751 |
772 |
6,560 |
3,072 |
| 1885 |
4,502 |
121·7 |
5,587 |
3,050 |
14,298 |
8,616 |
| 1890 |
9,432 |
321·1 |
10,069 |
5,420 |
26,049 |
17,585 |
| 1895 |
14,116 |
485·3 |
14,573 |
9,650 |
26,394 |
13,846 |
| 1900 |
16,563 |
531·3 |
18,296 |
12,659 |
41,401 |
23,732 |
| 1901 |
16,907 |
538·3 |
19,689 |
13,988 |
43,866 |
24,128 |
| 1902 |
17,677 |
560·9 |
19,815 |
14,030 |
43,272 |
22,975 |
| 1903 |
18,404 |
573·0 |
21,025 |
17,024 |
53,569 |
27,766 |
| 1904 |
19,428 |
588·5 |
23,312 |
20,123 |
62,558 |
33,216 |
| 19055 |
19,793 |
6626·3 |
26,634 |
22,283 |
71,341 |
39,155 |
The relative importance of the various lines with their
nationalities is as follows:—
| 1904. |
Length of line (Kilometres) |
Engines |
Coaches |
Vans |
Waggons |
Special Waggons |
| State-owned Railways:— |
| Andine (5ft. 6in.) |
339 |
18 |
16 |
16 |
504 |
5 |
| Central Northern (Metre) |
1,122 |
85 |
51 |
43 |
1,418 |
74 |
| North Argentine (Metre) |
563 |
15 |
26 |
13 |
250 |
27 |
| TOTAL |
2,024 |
118 |
93 |
72 |
2,172 |
106 |
| |
| Southern (5ft. 6ins.) |
3,980 |
290 |
344 |
261 |
9,533 |
426 |
| Buenos Aires Western |
1,197 |
129 |
136 |
148 |
3,711 |
— |
| B. A. Rosario |
1,997 |
146 |
188 |
154 |
4,982 |
111 |
| Central Argentine |
1,785 |
162 |
208 |
109 |
5,199 |
76 |
| B. A. Pacific |
1,261 |
100 |
80 |
60 |
2,523 |
15 |
| Great Western (5ft. 6ins.) |
714 |
90 |
54 |
37 |
1,258 |
56 |
| Bahia Blanca and N.W. (5ft. 6ins.) |
385 |
20 |
8 |
8 |
286 |
3 |
| East Argent. (4ft. 8½ins.) |
161 |
14 |
21 |
8 |
279 |
5 |
| N.E. Argent. |
662 |
36 |
42 |
16 |
340 |
7 |
| Entre Rios |
758 |
30 |
38 |
19 |
492 |
— |
| Prov. Santa Fé (French) (Metre) |
1,392 |
81 |
112 |
47 |
1,852 |
48 |
| Centr. Córdoba (N.) |
885 |
80 |
76 |
56 |
1,606 |
74 |
| " " (E.) |
210 |
13 |
20 |
12 |
654 |
— |
| Córdoba and Rosario |
289 |
29 |
55 |
32 |
654 |
21 |
| N.W. Argentine |
196 |
20 |
14 |
8 |
520 |
2 |
| Córdoba and N.W. |
153 |
9 |
12 |
4 |
86 |
— |
| Transandine |
175 |
14 |
10 |
10 |
130 |
8 |
| Central Chubut |
70 |
2 |
6 |
3 |
57 |
— |
| TOTAL |
16,270 |
1,265 |
1,424 |
998 |
34,162 |
852 |
In “The Review of the River Plate” the growth
of British-owned Railways is given as follows:—
| Kilometres. |
| 1864 |
25 |
| 1874 |
860 |
| 1884 |
1,748 |
| 1894 |
10,785 |
| 1904 |
15,315 |
For the total kilometrage of the year 1904 the same
authority gives 18,412 kilometres, a considerable
discrepancy from the official figures. Of the two
authorities the government statistics are generally
regarded as the less trustworthy. But whatever the
true figures may be, the proportion owned by British
interests will not be lessened by the total of the more
optimistic estimate, which is based largely on unrealised
concessions. And in any case, the economic point to be
emphasised is not weakened, namely the overwhelming
preponderance of British influence in this direction.
Moreover, not only has this influence been increasing
relatively to that of competitors, but, absolutely, the
increase is exceedingly great.
We have, then, in this department of industry a
market for goods of proportions that quite exceed those
of any other in the country, the greatest impetus to its
development being given by the admission into the
country of all railway material duty-free. In any
estimate therefore, of the true position of any country’s
trade, this privileged demand must be considered. And
in estimating future conditions, the tendency noted in
the chapter on railways must be borne in mind, viz., the
tendency to discourage the continuance of the quasi-monopoly
of one country.
Turning next to the immigration returns, the predominating
position held by the Latin races, and, especially,
of the Italian, is at once apparent. Although in many
cases the special requirements of these people can only
be satisfied by the goods produced in their own several
countries, the greater part of the demand for imported
goods is for clothing, and, in the case of the country
portion, for agricultural materials. In both these departments
the market is open. On the other hand, while
the greatest attention seems to have been paid to this
market by foreign merchants, the wants of the inhabitants
of British and other Northern extraction living in the far
South have not been studied at all. In this context the
following extract from a recent consular report is of
interest. Writing from Puerto Gallegos in Patagonia
the Acting Consular Agent declares:—
“German and French exporters are gradually securing
the best part of the trade in consequence of the greater
attention shewn by them to the large importing houses in
Gallegos. It is said that the merchant prefers to order
British goods to suit the taste of their farmer clients but
so little attention is shewn to them by the British
exporters that they are obliged to place their orders on
the Continent. Many British firms refuse to attend to
orders in Spanish, and their catalogues and price-lists
are almost invariably printed in English.”
From the same report comes a remark of the Vice-Consul
at Bahia Blanca emphasising the energy with
which the Hamburg South American Company fosters
the coasting trade. The Pacific Steam Navigating boats
pass to and from the West Coast, but the local trade is
scarcely touched by them. Although a German line
does not imply nothing but German trade, the tendency
must, of necessity, be in its favour.
The question of the nature of demand cannot be over-emphasised.
It is owing to neglect of this that the
greatest mistakes are made both in practice and in argument.
Up to 1880 the nation’s demands were those of
any immature nation. Subsequently to that date the
country began to boom and the whole economic condition
was altered. Whereas previous to that date the market
was for articles for private use, whether domestic,
agricultural, or personal, subsequent to the national
awakening private needs became insignificant compared
with those of public bodies. Not only was the construction
of railways commenced in earnest but national and
municipal contracts were issued broadcast. Harbours,
sewage and water-works, lighting, tramways, and every
other form of public enterprise, were initiated from that
time onward. But, whereas the earlier works were
largely executed by English firms, of recent years foreign
(in particular Belgian) contractors have secured the concessions.
The methods employed by the latter, however,
have been such as rather to disgust the country with its
experiment. The case which has been causing intense
excitement is that of the Rosario Port-works. The
French concessionnaires made a bad job there of a
difficult undertaking. That, however, was little compared
with the terms which by some means they
managed to insert into their concession, terms by virtue
of which they were enabled to make the most extraordinary
exactions from everyone who entered the port,
regardless of the fact that many of the wharves were the
property of other concerns. On the other hand, the
English firm that constructed the Rosario sewage system,
and constructed it with the greatest thoroughness, were
treated to a series of vexatious interferences culminating
in a refusal on the part of the municipality to pay for
the work.
Besides the above mentioned work, ports have been
constructed at Bahia Blanca, La Plata, Buenos Aires,
San Nicolas, Santa Fé, Paraná (not yet completed) and
other places, so that some two hundred million sterling
have been invested in works of public utility in a country
with a population at the present time of about five
million inhabitants. Apart from the importance of this
development of public enterprises as regards the nature
of imports, its importance is obviously no less in the
matter of their extent. Adding to the capital of public
undertakings the capital employed in trade, the total of
commercially invested money was estimated at the end
of 1904 at 326 million sterling; but, if national provincial
and municipal loans are taken into account, the grand
total of foreign capital in the country probably exceeds
£450,000,000. This immense influx of capital naturally
caused imports greatly to exceed exports, but the excess
is not perhaps so large as might have been expected,
owing to the high tariff which probably increased the
import of bullion.
Recently, since the investments have begun to give
returns, the balance of trade has turned, and, whereas
in 1890 the sale of exports (in dollars gold) was to that
of imports as 100·82 millions to 142·24, in 1905 the former
had risen to 322·84 millions, and the latter only to 205·15.
Even then it is hardly credible that exported interest
should have equalled, much less exceeded, the new
capital invested, and the alternative of gold shipments
must be admitted.
We have then a rising tendency in the price of commodities,
or a depreciation of money (quite irrespective,
of course, of the depreciation of paper). The theory of
rising prices is, as is well known a favourite in the
States. But in this, as in almost every other case, the
application of an economic theory is rendered very nearly
impossible owing to conflicting influences.
To return once more to the details of Argentine trade,
we found that the predominating demand had been that
of the railways, and that of the railways by far the
greater part is British.
Apart from inclinations of sentiment or personal
partiality, it is only natural that engines and other
material should be imported from England, as being of
a type to which English engineers are accustomed. A
very large proportion of our trade comes under this
heading, and, it must be admitted, the market here is
not free. Even so, however, the superiority or greater
suitability—whether in material, construction, or price—of
foreign work in some directions has ousted the British
product. For example, in steel rails England’s quota
went down one thousand tons in 1905, while that of the
States went up fifty-three thousand. So, too, in such
goods as axes and small tools the latter hold the market.
On the other hand, American locomotives have not
proved a success—the English system of running not
being that for which they are designed.
English engineers seem to prefer a solid, well-finished
engine, which can stand accidents, and innumerable
repairs. The Baldwin engine is cheap, but apparently
of indifferent finish, and is built on a rigid frame. The
slightest accident to this incapacitates the whole machine,
and, in any case, the locomotive is built for hard use
over a short period, with subsequent scrapping. Neither
the traffic nor the capital of Argentine railways justify
such a course. The actual figures of imports of
locomotives for 1905 are—United Kingdom 91, U.S.A.
16, Belgium 9, Germany 46—increases of 27, 8, 7, and
22 respectively. English engines are the most
expensive. The German engines are largely those
employed in construction. In railway material (not
specified) although England exported to the value
of $384,342 gold the increase over 1904 was $703,548
gold, yet America with an export of only $470,527, shows
an increase of $411,876. Thus even in the privileged
domain of the railway market, there are signs of very
keen competition appearing. This may not prove
effective for some time, the connection between the home
contractors and the London board being intimate, and
there is a danger of its possibility being overlooked.
Another important demand is that for tramway
material. In this it is satisfactory to see that there is a
favourable tendency in favour of English goods. Previously,
no doubt, the greater knowledge and experience
in the States enabled them to supply cars and material
more readily than in England, and the possession by
Germany of the Buenos Aires electric works favoured
its exportation of the latter. But recently some Preston
cars have been put on the road which give the greatest
satisfaction. The increase in electric traction in England
ought to furnish the experience necessary for the successful
development of this branch of trade.
In Agricultural machinery the market is absolutely
open, and where there is any opportunity, English firms
have undoubtedly succeeded. It is unreasonable to
expect that we should be able to compete with the States
in sowing, reaping, ploughing, and similar machinery,
provided as they are with an experimental field with
conditions similar to those prevalent in the Argentine.
But in traction engines the Lincoln firms outstrip all
their competitors. Rushton, Proctor and Co., Clayton
and Shuttleworth, Ransomes, Sims and Jefferies, are
names that may be seen all over the country. The
genuine solidity of construction in their engines, combined
with adaptability to the country’s requirements,
has for once overcome the overwhelming attraction of
cheapness. Considerable success has also attended their
threshing machines, in spite of their comparatively
greater expense and of various other factors in favour
of American machines.
The case of Agricultural implements is curious. While
in axes the United States have increased their already
large export, though under the heading of spades, picks,
&c., their export of 680 tons in 1905 is 8 tons greater than
in 1904, the value is £1900 less, while the English 590
tons is 167.5 tons more than in the previous year with an
increase in value of £8080.
In cotton goods there is again a natural monopoly—the
preponderating Italian influence among the working
classes encouraging the trade with that country in the
special line of goods which appeals to them.
But perhaps the most important factor in international
trade is the nationality of the importers. In 1823 nearly
all the merchants in Buenos Aires were Scotch, and the
preponderance of British houses continued until recent
years. Then, however, for various reasons—the
development, perhaps, of the wool trade on the
Continent and the allurements of finance, owing to which
many British merchants invested in land and other
enterprises, in preference to the less congenial uncertainties
of trade—a large number of foreign, especially
German, houses appeared, turning the current of trade
more in the direction of that country. Whatever the
reasons may have been, at the present moment Germany
is firmly established in the country, and its trade is
continually increasing. It must be added, that although
German firms have a natural preference for dealing with
their own country, they are always ready to do business
with English houses provided that the latter make it
profitable for them to do so.
It will be convenient to deal here with the
complaints made by importers in the Argentine, of
English exporters, and the faults that the latter have to
find with the conditions of trade in that country.
Briefly, the chief complaint made of the English
manufacturer and merchant is lack of adaptability—the
well-worn objection that appears in every Consular
report, and is repeated even by tradesmen in this
country. The ways in which he shows his stubbornness
may seem trifling, but their importance is sufficiently
great in practice. Price-lists published solely in
English, with those measures and prices which are a
continual nightmare to the foreigner, get-up packing
that do not quite meet local taste, all these are apparently
trivial, but they affect the balance of trade nevertheless.
In cutlery, English goods have been entirely ousted
from the popular market. The large British population in
the country, however, as well as the wealthier Argentines
themselves, who as a rule are extremely partial to English
goods, from socks to agricultural machinery, still insist
on Sheffield blades, which in the best shops are often the
only ones procurable. But the popular demand is for a
cheaper article, often manufactured in the country. This
the English manufacturer has consistently refused to
supply, his reasons being, firstly, that he does not make
it, and secondly, that if he did, it would ruin his reputation
for good work. The plan adopted abroad of not
fixing the maker’s name to an inferior article would
safeguard the reputation which the English producer
undoubtedly does possess. In this connection it is
a strange anomaly that the impression still holds
good in England, and seems to prevail even in other
countries, that German goods are of inferior quality.
This erroneous idea does not, of course, apply
to such things as armour plates and machinery. But
in the popular mind the impression created by toys
“made in Germany” has spread to all small articles
emanating from that country. If the work of any country
deserves this stigma it is that of America. The undeniable
ingenuity and neatness of American products is,
unfortunately, very often combined with bad workmanship.
In Argentine, according to some authorities,
disappointed buyers of American goods are returning to
more solid work. Undoubtedly the field for cheap goods
is favourable in that country, the moneyless colonists
being compelled to buy them irrespective of quality.
Besides, there is a delight, to which the Italian is peculiarly
susceptible, in always having something new. A bright
and new thing pleases most people more than a solid
article many years old. And in many directions the
yearly improvements and inventions soon reduce the
latter to a position of economic inferiority.
Turning to the exporters’ complaints, there are two
which must be admitted reasonable. In the first place,
the economic conditions of the country as well as the
inclinations of the people require exaggerated credit.
Nothing, apparently, will alter this, and the merchant
who refuses to take business on these terms must
expect to lose it altogether. The other is one that is
capable of removal. The English merchant frequently
complains that he cannot come into touch with his
ultimate customers. The taxes levied on commercial
travellers are exorbitant, each province vying with the
other in preventing their entrance. From this it follows
that few firms can afford to send representatives further
afield than Buenos Aires or Rosario, and practically all
business is conducted through the larger importing
houses of the capital. This is an absolutely prohibitive
system that is bound to have the most disastrous effects
on the expansion of trade. The intention is no doubt
protective. But in a country that is naturally incapable
of any industrial development, the policy cannot be
considered as anything but unwise.
As regards the travellers sent out by English firms,
they are often inadequately equipped for the work they
have to perform. Knowledge of the language, coupled
with knowledge of the article whose sale they have come
to promote, and an ability to quote credit terms offhand
in terms of dollars and kilos, are important. Too much
reliance is often placed on written matter which a
busy merchant has no time to read. A descriptive
pamphlet or book is an extremely valuable adjunct to an
obvious price list and an intelligent traveller. But by
itself it is of little value.
A further point, and one of some importance, is that
Argentines expect immediate delivery of orders.
Recently a large English motor car firm opened an
agency in Buenos Aires. The cars were much admired,
and as they were well boomed at an opportune moment,
a great many orders were secured. Owing, however, to
considerable delay in delivery, these were withdrawn,
and the orders were transferred to French firms.
Finally, a word must be said of proprietary articles.
In these no fault can be found with British manufacturers.
Soap, lime juice, whisky, mustard, jam, and even soda
water and ginger beer, are among the special products
that may be seen almost anywhere throughout the
country, and this branch of trade is capable of even
greater development with judicious advertising. In
particular, jam is invariably liked by Argentines of all
classes, and were it pushed a very large consumption
might follow. At present there is only one firm of any
note whose products are seen in the shops. The same
may be said of biscuits, although both in this and in the
former case, the high tariff (about 50% to 60% of the
value) would be a great restriction.