The wily press agent’s method of gaining publicity
for his show varies with the size and moral
disposition of the cities in which he finds himself.
In executing his publicity-provoking designs in
populous centres there is in him no serious purpose
to avoid an arrest. In the smaller cities he
must needs exercise his ingenuity to prevent the
action of the law. The notion that showmen are
moral delinquents is firmly settled in rural communities,
especially in the East, and if in the excess
of his enthusiasm to bring to wide attention the
presence of the circus the press agent commits
what an obdurate policeman considers a public
wrong, and there follows an appearance before a
magistrate, resentful townspeople look on him
and his companions as lawbreaking intruders,
rudely defying the local government, disturbing
the peace, and ready, perhaps, to commit some
more flagrant offence. A clergyman may make
the incident a text of protest. It is bound anyway
to arouse animosity and have a calamitous
effect.
But in New York, Chicago, Boston, Philadelphia
and cities approaching them in character and size,
the standing of the circus is affected neither one
way nor the other by an ingenuously-explained
legal interruption, and the notice it attracts if it
has unusual features shows gratifyingly at the
box office. It isn’t always easy to accomplish the
thing. “Splash” Austin, whose first name, Paul,
was a boyhood memory, was the high diver with
one of the big circuses. He performed for the free
edification of the crowd which gathered on the lot
after the parade, which is the side-show harvest
time. Later he was one of the features of the
show itself. “Splash” was always at the press
agent’s service. The circus arrived in Chicago on
Sunday for a week stand, and the press agent was
ready with an elaborately planned venture. He
and his aquatic accomplice drove to Lincoln Park
bridge, where, by a coincidence which is not remarkable,
a band of newspaper men were in
waiting. The performer shed a few garments and
plunged headforemost from the railing’s height
into the water. The feat was a simple one to the
skilled acrobat, but its appearance was hazardous
and spectacular, and the reporters marvelled and
interviewed at length.
The beaming press agent’s ingenuity had not
been exhausted. Two frowning policemen intervened.
Their pockets, the press agent alone
knew, bulged with circus tickets. They were accommodatingly
indignant; the law had been violated.
“Splash” was put under arrest, and the
party started in a body for the station house.
On the way, the delighted author of the proceeding
secured permission from “Splash’s” captors to
stop at a drink dispensary. The bluecoats waited
outside while the circus man entertained. All
were thirsty and happy, and the newspaper guests,
in their innocence, cheerful over the unexpectedly
“good” story which had developed. They have
never known they tarried so long that one of
the policemen called their host outside and whispered
that there must be haste, two posts had
been left vacant too long already, and they were
half inclined to throw up the whole thing.
The day was eminently successful from the circus
standpoint. The newspapers told at great length
of the accomplishment of the daring dive and its
tragic ending, and the public curiosity to see the
performer added materially to receipts. And best
of all none of the reporters was so wanting in human
charity as to reveal that, at the police station,
the captain had refused to hold the prisoner,
remarking grimly that no offence had been committed;
and that the press agent, searching frantically
through the book of ordinances that his
scheme not miscarry at the end, had found that
a penalty attached to the crime of disturbing the
fish in the lake, and patient “Splash” was locked
up on that charge. A small fine was promptly
paid next day.
Read one press agent’s circus literature and begin
to understand that the resources of the language
are less limited than you suppose. He is the
world-renowned alliterator of the show business.
He is better known in the profession than
Shakespeare, although Shakespeare never did
much for circuses. He has no acknowledged
rival in the successive use of the initial letter.
The advance matter which he sends abroad for
his “moral” enterprises where presumably only
moral people are admitted, forms an extraordinary
narrative.
During each winter he writes, writes, writes,
writes, whether he feels right or not, but the
annual incessant drain does not subtract from
his elaborate eloquence. He tells of “real and
royal races for reward, huge heroic hippodromes,
genuine contests of strength, skill and speed,
superb struggles for success and supremacy between
the short and the stout, the tall and the
tiny, the fat and the frail, the mammoth and the
midget, the adipose and the attenuate, the large
and the little, the massive and the minute, the
swift and the slow; elephants in ponderous, pachydermic
progress, camels in cross and comical cantering,
horses in hurricane hustling for home,
donkeys in deliberate, dragging, droning pace,
monkeys in merry meanderings on meek and mild
mules, whippets in whirlwind dashes swifter than a
horse, runners in record reducing running in rivalry,
ponies in carts with clowns for conductors,
and the celebrated charioteer contestants of the
Coliseum.”

FAIR EQUESTRIENNE ON HER FAVORITE HORSE.
Proceeding in his product, after this gaudy prologue,
this adjective-millionaire is impressed with
the “astral array of aerial artists. The very air
is filled with their flying forms, describing the
most intricate figures, far flights, swallow-like
sweeps, gymnic gyrations, castings and catches,
revolutions and returns, swings and somersaults,
leapings and lightnings, soarings and sailings,
altitudinous ascensions, diving descensions, keeping
the dizzy heights of the lofty canvas dome
alive with activity. Never before have the satiated
public seen a spectacle to so surely stir their
sluggish blood, arouse their admiration, excite
their enthusiasm and command their applause.”
The clowns appeal to him. As phrased by
him they are “a phenomenal phalanx of phantastical,
phuriously phunny phellows; silly and sedate,
short and stout, smile securers set scot
free; loyal legion of long and lean laugh liberators
let loose. These extraordinary experts in the creation
of laughter have invented this year a new,
novel, unique, irresistibly comic, excruciatingly
funny and simply surprising series of skits, scenes,
screaming sallies and silly situations.”
Danger is “defiantly defied by one audacious
aerial athlete, whose deed is daring, desperate
and death deriding, a fearless, fearful, fascinating
feat, the veritable pinnacle of perillous performances.”
“Whirling Wonders of the World on Wheels” are
“cycling champions in clubs and coteries, in single,
double and tandem teams, in wheeling fads, fancy
and freakish, in pictorial and picturesque peripatetic
posturings.”
Proceeding, he describes the elephants as
“mountains in motion, ponderous and perspicacious
pachyderms, in marvellous, military
manoeuvres.”
The districts remote from New York are assured
that “every element and entity that enthused,
excited and enthralled in the enormous Madison
Square Garden will be a part and parcel of the
prodigious performance.” And as a “super-splendid
spectacular suggestion of greater, grander
glories yet to come, early in the forenoon of the
day of exhibition there will pass through the
principal streets of the city the most mammoth,
monster mass of moving magnificence that ever
fell athwart the delighted, gratified, entranced
vision of the human eye, the nearly all new free
street parade, including an interesting and instructive
illustration of the progress of our glorious
Republic, showing in correct uniform the
soldiers of all American wars; gorgeous tableaux,
many massive, open dens, glittering cavalcades of
knights and ladies, representatives of the regiment
of Roosevelt’s Rough Riders, comic clowns
and grotesque grimaldis, rollicking rubes and
jolly jays, herds of ponderous elephants, droves of
camels, floods of music from military bands, etc.,
etc.”
“Some circus owners never appreciate the valuable
services we render them,” lamented a veteran
press agent who has toured two continents under
a tent. “The ignominious end of my graveyard
specialty is an example of the palpable lack of
sentiment and business astuteness sometimes disclosed
when one least expects it. I observed that
almost every town has turned upon the public a
circus man of high or low degree, who finally returns
to his native spot to pass his last days and
be put away in the local cemetery. With the arrival
of the circus his career becomes a topic of
conversation among the townsfolk and invariably
newspaper reporter, hotel keeper or some other
resident engaged me in talk about the man. I
always unblushingly remembered him vividly and
was able, after a few leading questions, to shed
much entertaining light upon his circus life, to
express well-feigned surprise that the body of so
well-known a character was buried there and to
express a deep feeling of sorrow over the loss the
profession had sustained in his death. Sometimes
I would urge the erection of a more suitable
monument and reproach townspeople for
their neglect.
“Not infrequently the subject of my solicitude
had been a four-horse driver, a trombone player
or a stake driver. But his professional insignificance
was not appreciated by the friends of his
life time, my tender expressions made good feelings
toward the show, and I let no opportunity
pass ungrasped. Sometimes the newspapers
quoted my sentiments, and it helped business.
“If I had only been content with my own perfidious
eloquence I wouldn’t have got disgusted
and quit. But I was ambitious and wanted to
throw away no chance to boom the show. So,
soon, in every town in which I could locate an
appropriate headstone, I put on black clothes, a
countenance of becoming sadness and marched the
band to the graveyard. They played dirges all
the way. Frank Morris, the orator of the circus,
accompanied us and I had him make an address
at the grave. I wrote out three non-committal
speeches and there was no dead man whose life
didn’t fit one or judiciously selected parts of the
three. They were all very affecting, and made the
women cry. On the way back to the lot we always
got a loving ovation. The newspapers
spoke approvingly of the proceedings and the residents
thought it a great compliment. I was very
proud of myself.
“The thing went along swimmingly for several
weeks and my motives were never openly assailed,
although I think once or twice there lurked a suspicion
in the minds of shrewd townspeople that
their departed brother wasn’t all in life that we
represented him. Anyway, I know it brought
money to the circus, and I could never understand
the boss’s secret disapproval. He never offered
any sensible, legitimate objection, but I could tell
by his manner that he was afraid of some kind of
a boomerang finish some day. I persevered aggressively,
nevertheless, and was confident he
would never get a valid excuse for forbidding us
to continue. I knew the experienced old man of
affairs was waiting warily for a chance.
“The success or failure of the concert depended
in a great measure upon Morris’s oratory. When
in good voice and spirits, he could fairly glue his
auditors to their seats. They wouldn’t budge
until they had seen all the concert attractions
about which he had so insinuatingly roared. So
it was through him that the boss found opportunity
to base a complaint, put an end to my
practices and lower my estimate of his business
intelligence. One unlucky day Morris caught a
bad cold. He was hoarse and depressed, and his
announcement was received with little favor. The
concert attendance was small and the head of the
show was quick to seize his advantage—and strike
at my burying-ground plot.
“‘Morris got that cold in one of your graveyards,’
he addressed me, reproachfully, ‘and we’ll
have to give him a rest from this double duty.
Let those fellows rest in peace in their graves
after this!’
“I left the show a month later, disgusted and
discouraged, and found a place where my fine art
received support and confidence and gratitude.”
In the Southern States several years ago a circus
now disorganized was in high popular favor, and
it was with great difficulty and at heavy expense
that the “big shows” of to-day succeeded in convincing
the population that its confidence had
been misplaced. Finally, however, they were welcomed
and accepted. The colored public was the
last to forsake its cherished tradition.
An advance press agent strolling past the flaring
billboards announcing the approach to an
Alabama town of the metropolitan organization
he represented, observed an aged, tottering darkey,
supported by a small boy of his race. They
were scrutinizing the posters.
“Read it to me, son,” directed the old man.
“What dey say about dis new circus?”
The lad stared ruefully at the polysyllabic collection
and began slowly: “Of all magnificent
and master consolidations of rare, varied and
illustrious menageries, circus and hippodrome
possessions and possibilities this is greatest.
Sept. 1, ——.”
“Dat’s enough, my boy, dat’s enough,” interrupted
the attentive old listener, shaking his head
grimly and chuckling, “’cept one, eh, ’cept one.
I know dat one. It’s de circus I’s been seein’ for
years. Dis false show don’t git none ob my
money.”
A free ticket, produced on the spot, helped to
shake his faith, but history does not record
whether the performance made him a thorough
convert.
Adam Forepaugh was as ready a man in an
emergency as circus life ever developed, and was
noted in the business for his skill in avoiding
legal entanglements. A resident of Auburn, N. Y.,
does not know to this day how neatly the showman
escaped a claim for damages at his expense.
The man had been drinking heavily, and in the
menagerie tent before the performance had begun
offered Bolivar, an elephant noted for his size, a
bottle filled with whiskey. The smell of the liquid
always infuriates the beasts. In the spring of
1902, Tops, a usually good-natured elephant,
stamped the life out of a man who offended her
with whiskey, in Brooklyn, N. Y. The Auburn
man was chased away unharmed by the watchful
keepers, but Bolivar’s small eyes gleamed vindictively
and he did not forget. The performance
was well under way, and the menagerie tent was
being rapidly emptied of its collection of animals
and cages, when the man returned. The elephants
and camels were lined up preparatory to the
march to the cars. The scene was one of confusion
and excitement, and the man was not observed
by the attendants. Bolivar, however, had
his eyes fixed on his persecutor and as the luckless
stranger came within reach the big beast trumpeted,
struck with his trunk and prepared to
stamp upon the victim. Keepers rushed to the
spot with pitchforks, subdued the angry elephant
and dragged the unconscious form away. An examination
showed no serious injury.
Visions of a sheriff, attachment and suit for
heavy damages oppressed Mr. Forepaugh at once,
but his quick wit suggested a way out of the
trouble.
“Take this fellow to the cars,” he shouted to
“Dan” Taylor, boss canvasman, “and keep him
locked there. Don’t let him out when he gets his
senses again, but bring him to me in the morning
in Syracuse.”
The bruised and wondering man was taken like
a prisoner, according to instructions, before the
owner of the show next day. Mr. Forepaugh’s
attitude was that of a judge on the police court
bench. A withering frown was on his face.
“You’re a nice specimen to hire out as a driver,”
he observed severely, “you were so drunk you fell
off the wagon. You are discharged. I can’t tolerate
intoxication with my circus. It’s fortunate
you were not killed and the horses didn’t run
away.”
The effects of drink and the blow he received had
driven memory from the unfortunate man’s brain,
and as Mr. Forepaugh perceived it a load was
lifted from him. He talked kindly but firmly to
the penitent before him, dwelt on the evils of intemperance
and finally offered him a day’s pay if
he would promise not to drink liquor for a year.
The pledge was solemnly given and, I have been
told, the man was ever after consecrated to sobriety.
A good story is told by a former press agent of
one of the big circuses of how Samuel D. Clemens
(Mark Twain) was out-humored at his home in
Hartford, Conn., by an untutored savage. The
enterprising agent decided it would be a good advertisement
to get an interview between Mr.
Clemens and one of the Indians who were then a
feature of the show. He called on the humorist
and laid the matter before him. Mr. Clemens
said that he didn’t care for the Indians, he was
very busy, and didn’t see what Indians had to do
with him, anyway.
“Why, the fact is,” replied the circus man,
“they have heard of you in the far West and
want to see you.”
Still Mr. Clemens was indisposed to grant the
request until the press agent swore solemnly that
a big Sioux Chief had said that he would never
die happy, if compelled to return to his reservation
without seeing and speaking with the man
whose fame was world-wide.
“All right,” finally assented the humorist.
“Have him here at six o’clock this evening, but
make it short.”
Mr. Clemens sat on the broad porch of his
home in Farmington avenue at the appointed
time. The house was a fine, long, rambling red
brick structure standing near the top of a green
breezy hill. To the astonishment of the man he
perceived an immense cavalcade of mounted warriors,
more than half a hundred of them, tearing
along the broad, airy boulevard in a mad exhibition
of horsemanship. They swept in on the
lawn, breaking down the shrubbery, wearing off
the grass and devastating the whole place like a
destroying army. A crowd of boys were at their
heels, trampling flower beds and shrubs. The
spokesman of the party was a mighty hunter who
had been previously told that Mark Twain was
famous for his slaughter of wild beasts.
The Indian laid himself out for a game of brag.
The interpreter, who was in the deal, instead of
repeating what the chief said, made a speech of
his own, extolling Twain’s literary achievements.
“For Heaven’s sake, choke him off!” ejaculated
the sad funny-man, with blanched face. The
cracking of boughs in the choice trees in which the
small boys had ensconced themselves were punctuating
the Indian’s remarks.
The interpreter turned to the red man and soberly
remarked that the White Hunter wanted more
talk, and on he went. Every time Twain cried for
quarter the chief was told to give another hunting
story. Finally his Indian vocabulary was exhausted
and he quit.
Twain made a brief reply which the interpreter
translated into a marvellous hunting yarn. The
Chief listened stolidly, and when he got away
grunted contemptuously and muttered:
“White man heap big liar.”
Adam Forepaugh, in the latter years of his circus
life, carried with his show a “Wild West” department.
He had Indians, cowboys, Mexicans,
Cossacks, Arabs, scouts, guides, detachments of
regular soldiers from the armies of several nations
and all the others that go to make a spectacular
rough-riding production. I remember an amusing
incident which illustrates that the veteran tented-amusement
purveyor did not allow sentiment to
interfere with the ticket wagon end of the business.
One of the features of the exhibition was a representation
of Custer’s disastrous battle with the
Sioux Indians under Sitting Bull. The mise en scène
was correct in most particulars, and carried out
with fidelity to the subject. It was a graphic illustration
of the Indian mode of warfare. The cowboys
who participated were true children of the
plains who had faced danger in many of its deadliest
forms. They were very proud of their records
as scouts, plainsmen and warriors.
Along about the middle of the season Mr. Forepaugh
picked up a famous addition to the show
in Mt. Vernon, O. He was Sergeant George C.
Wagner, “representative frontiersman of the past.”
He came unannounced, looking for a job in the
Wild West department, hopping on to the lot like
a clumsy bird. A wooden prop replaced the flesh
and bone of his right leg below the knee. He explained
to Mr. Forepaugh that he was the sole
survivor of Custer’s immediate command; he had
escaped death in the last rally, because at the
time of the fight he was riding the plains with a
message to Major Reno, seventy-two miles away.
During his lonely journey he had encountered
Indians, and a poisoned arrow received in the
running conflict had necessitated amputation of
his leg. He looked the figure of romance and adventure,
impressed the circus owner as sincere and
was hired on the spot.
ACROBATS PRACTISING NEW FEATS.
As the days went by the sergeant became more
and more a conspicuous part of the show. He
was a skilful horseman, despite his abbreviated
limb, although we all wondered how he was able to
hold his seat. His name appeared in black type
on the programme, and he always got a tremendous
ovation when he scurried on a big bay horse
around the hippodrome amid the blare of trumpets,
after a highly complimentary introduction
by the announcer. After the show, Grand Army
posts frequently gave him informal receptions, at
which he regaled the veterans with thrilling stories
of life on the trail and of incidents of the excitement
and turmoil of the unsettled West. He drank
whiskey with great freedom and frequency, but it
seemed to affect only his tongue. His encounters
with red men then became innumerable and his
life history was written all over with blood. His
knowledge of Custer’s campaigns was comprehensive
to a detail.
Mr. Forepaugh was mightily pleased with the
acquisition, but not so the cowboys, the true sons
of the frontier. All the honors of the show were
Wagner’s and they were jealous. One day one of
them suggested a systematic review of their gallant
comrade’s past in the hope of uncovering an
act of cowardice or crime, and the proposition
met general favor. They hired a lawyer to investigate
and his report was received in a surprisingly
short time. The man who had represented
himself as cradled amid pioneer surroundings
had never been out of the Ohio county in
which he revealed himself until the circus adopted
him, and he had lost his leg by a premature
anvil explosion at a Fourth of July celebration.
It was at this juncture that Adam Forepaugh
lost, in a great measure, the respect and admiration
of the cowboy fraternity, and proved, as I
have observed, that noble emotions and lofty
ideals cannot always rise supreme in the circus
business. The cowboys, with many strange oaths
and threats, presented their damning narrative,
confident that the hour of retribution was at
hand and that the owner of the show would express
sympathy and gratitude for the disclosure.
Wagner, they thought, would be clubbed off the lot.
Mr. Forepaugh listened intently to the story of
the imposition. He, too, I know, had been as
thoroughly deceived as the rest of us, but he
wasn’t willing the show should suffer.
“What do I care,” he remarked quickly, and the
expectant faces of the cowboys blanched, “whether
the fellow’s a fakir or not? He looks the part
better than any of you, he’s got a wooden leg to
confirm it, he’s the finest liar under the tent and
he’s made a big hit. He stays with the troupe.”
“Sergeant” Wagner continued as hero, guide,
and scout until the season’s close, when he disappeared
and the Wild West department heard of
him no more. The memory of his dare-devil appearance,
long golden locks floating in the wind,
wide sombrero, buckskin breeches and protruding
guns will not be effaced for many years.
The gnawing fear of attachments is never absent
from the circus owner’s mind, and with all his
mental wealth of resource, acquired by hard experience,
he cannot always escape imposition. The
sheriff becomes an object of hate and dread. His
appearance with a levy, the showman knows, is
a portend of extortion. So it is that sometimes
he submits to injustice rather than bring
about a conflict with the law. Unscrupulous people
appreciate this, with its fine opportunity for
blackmail, but sometimes the instigator comes as
a shock and a surprise to the circus owner and
helps to shake his faith in the general honest impulses
accredited to human nature.
We were playing the Ohio towns. Business was
big, weather fine and everybody was happy. One
day a negro preacher, hat in hand and apologetic
in manner, approached the owner and explained a
grievance. His church edifice, eight miles outside
the town, had been posted with our glaring show
bills, the congregation was angry and mortified
and threatening to go over in a body to another
parish, and the church receipts had fallen to
nothing. One hundred dollars would set things
right. A lawyer who fingered a bunch of legal
papers ominously was with the outraged clergyman.
The circus compromised for fifty dollars
and got a release.
We showed next day in a town fourteen miles
distant. Before the parade had formed, the colored
minister of the day before again confronted us.
He was humble and devout enough in appearance,
but the same lawyer was his companion, and
a man whom we knew was the sheriff hovered on
the outskirts of the lot. The man of religion lamented
his complaint of the preceding day without
a variation, and concluded the narrative
again with a demand for pecuniary balm.
“Why, I settled with you yesterday,” the astonished
owner retorted. “I gave you fifty dollars,
and hold your paper of satisfaction. You have
no further claim.”
“You see, Mr. Circus man,” was the ready answer,
“my church is on the county line. Yesterday
you paid for desecrating the house of God in
Lorain county. But you also profaned our sacred
worshipping place in Cuyahoga county. I want
damages now for the actual and religious injury
done there.”
If we hadn’t been so prosperous, I know the
owner wouldn’t have yielded. As it was, the unblushing
effrontery of the thing appealed to his
sense of humor, and he gave the man another
fifty dollars. He told of the proceeding at dinner
as a good joke at his expense, and remarked that,
after all, he was not sorry to have had the chance
to contribute to the finances of the struggling
congregation. It might bring him good luck.
About three o’clock in the afternoon he told me
to ascertain the whereabouts of the church—he
had become curious about the shrewd preacher’s
affairs—and we would drive out there. The church
was about six miles away, through a lonely country
district. We lost our way once and the circus
owner was not in the best of humor when we arrived.
The sight that greeted him knocked out all
the exalted sentiment that had stirred him. The
steeple of the building was on a level with the
eaves, two cows browsed off the pulpit, there was
evidence of the nocturnal presence of hens in the
amen corner, and the whole edifice was in a state
of dilapidation and decay. Along the entire front
was an inch and a half accumulation of circus
bills. Ours were the outside strata. The minister
couldn’t be found, fortunately for his physical
welfare. He was probably spending his booty.
His wife told us the congregation had dissolved
months ago, and our adroit questioning disclosed
that the couple’s income consisted in a great measure
of the money extracted from the circuses who,
innocently, utilized the inviting stretch of ecclesiastical
boards. The memory of the colored clergyman
is still green with the circus man, and religion
is at a discount with the show.
P. T. Barnum, in the early years of his life, had
no modern press agent, but it is doubtful if the
interesting person could have aided the showman
in advertising his enterprises. No one knew better
than he the value of printer’s ink, and of the
men who made printer’s ink the vehicle of
news and information. Old circus men recall an
illustration of his unique but impressive way of
attracting public attention in 1849, which would
have done credit to this enlightened generation.
He sent an expedition to Ceylon, a formidable
undertaking then, to capture elephants. They returned
to New York with ten of the animals,
harnessed them in pairs to a chariot and drove up
Broadway. Not content with this advertisement,
he sent one of the elephants to his Connecticut
farm and engaged the beast in agricultural pursuits.
A keeper, clad in oriental costume, was the
companion. They were stationed on a six-acre lot
which lay close beside the tracks of the New York
and New Haven railroad. The keeper was furnished
with a timetable of the road with special
instructions to be busily engaged in plowing, with
the animal dragging the implement, whenever
passenger trains passed. The proceeding made a
sensation and the showman gravely announced
that he intended to introduce a herd of elephants
to do all his plowing and heavy draft work. After
the six acres had been plowed over at least a hundred
times, he quietly returned the animal to his
museum.
It is related in the circus world that the “Feejee
Mermaid” was the stepping-stone to Barnum’s
road to wealth and circus renown. The thing was
made in Japan with an ingenuity and mechanical
perfection well calculated to deceive. Barnum
bought it in 1842, when he was unknown, modified
by printer’s ink the general incredulity as to
the possibility of the existence of mermaids, and
aroused great curiosity to see and examine his
specimen. Then, too, he persuaded some naturalist
to endorse it as genuine. The fame of his
museum and its preserved curiosity was wafted
from one end of the land to the other. Money
flowed in rapidly and the notoriety he attained he
never permitted to fade.
In the museum, the ladder by which he rose to
fortune, Mr. Barnum a few months later perpetrated
another humbug which arrested public attention.
He purchased in Cincinnati, O., a well-formed,
small-sized horse, with no mane and not
a particle of hair on his tail, while his body and
legs were covered with thick, fine hair or wool,
which curled tight to his skin. The animal had
been foaled in Ohio and was a remarkable freak
of nature. The astute showman immediately advertised
the beast as “The Woolly Horse.” The
news had just come that Colonel John C. Fremont,
who was supposed to have been lost in the
snows of the Rocky Mountains, was in safety.
Mr. Barnum grasped the opportunity and asserted
that his horse had been captured by the explorer’s
party. The curiosity was a great attraction
for many months, and no definite exposure of the
imposition was ever made. It added immeasurably
to the reputation and pecuniary success of
the establishment.
The circus press agent is a welcome visitor to
the country newspaper office. In his gratitude
over the influx of tickets and advertising, the
editor generally devotes space to a eulogy of the
social and professional merits of the visitor. Here
are some truthfully reproduced specimens, taken at
random from a collection:
“The bustling press agent of the vast concourse
is the most popular man with the circus.”
“The press agent is built for a gentleman from
the ground up, and he acts it with the ease and
dignity of a Chesterfield.”
“The management is fortunate in having for its
press representative ——, who is a gentleman in
every way, and who understands his business
thoroughly.”
“The press agent is one of the most genial gentlemen
in the profession, and he is much liked by
the newspapers wherever he goes, not only because
he is liberal with the pasteboards, but because he
is a hale fellow well met.”
“—— leaves nothing undone on his part to
make the grand show popular.”
“—— is a mighty clever gentleman. He called
at our office to-day and made himself agreeable.”
“The press agent of the circus is undoubtedly
an element of strength in that big institution. He
is a mighty pleasant gentleman and knows exactly
how to make himself popular with the
newspaper men.”
“He is the right man in the right place.”
“The show has four aces in ——, the press representative,
who is such a thorough gentleman
that his kindness to the press boys issues his own
patent to nobility.”
“The press agent treated us nicely yesterday.
Several little attentions he gave us made us feel
more than kind to him.”
“The circus is lucky in having him for press
agent. He is a refined and courteous gentleman
to whom much is due for the success and popularity
of this great show.”
“The press of this section will always welcome
the coming of this genial gentleman.”
“But probably the most versatile artist of this
great aggregation was ——, the press agent of
this enormous aggregation. He deserves special
mention.”
“On last Thursday evening of the circus, the
editor of the ——, upon invitation of the pleasing
and wide awake press agent, went ‘behind the
scenes’ on a tour of the dressing-rooms of the
great institution. We were first introduced to the
great and only ——, just preparing to mount the
twenty-three bareback horses, which he rides to
the consternation of all who see him. Going to
the left, the curtain was raised and Trunktown
was seen, that is, about one hundred and fifty
people sitting upon, diving into, standing or beside
their trunks, in various stages of deshabille,
preparing for their various acts. Taking off his
plug, the press agent announced the presence of
the editor, and everybody came forward and
shook us by the hand—for a little while we
thought we were running for President of the
United States. A chair was brought for us and a
little chat indulged in with those near, among
whom was the great bareback rider. We had a
chat with the gladiators, also, who were making
up for their act, one of the most pleasing and artistic
of the show. In shaking hands with those
chaps we got some white powder on our left
shoulder, which they use to powder their faces.
After returning to our wife in the circus auditorium,
we had great difficulty in explaining the
powder away. But the press agent bore testimony
that we had not visited the ladies’ dressing-rooms,
not being the right gender.”
An old-time press agent, writing a brief list of a
few men met with in the circus’s transitory career
and who will continue to exist when showmen of
this generation have passed on, mentions:
The man who travelled with Dan Rice.
The man who when a boy carried water for the
elephant.
The man who knew the man who sold his cook
stove to secure the price of a circus ticket.
The man who knows how many thousands of
dollars the circus takes out of town.
The man who is anxious to know when “show
folks” sleep.
The man who sympathizes with us because of
our “hard life.”
The man who asks: “Where do you go from
here?”
The man who knows the show is “split up” in
the smaller towns.
The man who is sure “this is the best show
town of its size in the United States.”