If only the reader of novels would say what he thinks about
fiction! If only the dead hand of hereditary opinion did not grasp
and distort what he feels! But he exercises a judgment that is not
independent. Books, like persons, he estimates as much by the
traditional reputation of the families they happen to be born in
as by the merits they may themselves possess, and the traditional
reputation of the novel in English has been bad.
Poetry has a most respectable tradition. Even now, when the
realistic capering of free verse has emboldened the ordinary man
to speak his mind freely, a reviewer hesitates to apply even to
bad poetry so undignified a word as trash. The essay family is
equally respectable, to be noticed, when noticed at all, with some
of the reverence due to an ancient and dignified art. The sermon
family, still numerous to a degree incredible to those who do not
study the lists of new books, is so eminently respectable that few
dare to abuse even its most futile members. But the novel was
given a bad name in its youth that has overshadowed its successful
maturity.
Our ancestors are much to blame. For centuries they held the novel
suspect as a kind of bastard literature, probably immoral, and
certainly dangerous to intellectual health. But they are no more
deeply responsible for our suppressed contempt of fiction than
weak-kneed novelists who for many generations have striven to
persuade the English reader that a good story was really a sermon,
or a lecture on ethics, or a tract on economics or moral
psychology, in disguise. Bernard Shaw, in his prefaces to the
fiction that he succeeds in making dramatic, is carrying on a
tradition that Chaucer practised before him:
And ye that holden this tale a folye,—
As of a fox, or of a cok and hen,—
Taketh the moralite, good men.
And that was the way they went at it for centuries, always
pretending, always driven to pretend, that a good story was not
good enough to be worth telling for itself alone, but must convey
a moral or a satire or an awful lesson, or anything that might
separate it from the "just fiction" that only the immoral and the
frivolous among their contemporaries read or wrote. Today we pay
the price.
William Painter, her Majesty Queen Elizabeth's clerk of ordnance
in the Tower, is an excellent instance. Stricken by a moral panic,
he advertised that from his delectable "Palace of Pleasure" the
young might "learne how to avoyde the ruine, overthrow,
inconvenience and displeasure, that lascivious desire and wanton
evil doth bring to their suters and pursuers"—a disingenuous sop
to the Puritans. His contemporary,
Geoffrey Fenton, who also turned to story-making, opines that in
histories "the dignitye of vertue and fowelenes of vice appereth
muche more lyvelye then in any morall teachynge," although he knew
that his "histories" were the sheerest, if not the purest, of
fiction, with any moral purpose that might exist chiefly of his
own creating. A century and more later Eliza Haywood, the
ambiguous author of many ambiguous novels of the eighteenth
century, prefaces her "Life's Progress Through the Passions" (an
ambiguous title) with like hypocrisy: "I am enemy to all romances,
novels, and whatever carries the air of them. . . . It is a
real, not a fictitious character I am about to present"—which is
merely another instance of fiction disguising itself, this time, I
regret to say, as immorality in real life. And so they all go, forever
implying that fiction is frivolous or immoral or worthless, until it
is not surprising that, as Mr. Bradsher has reminded us, the elder
Timothy Dwight of Yale College was able to assert, "Between the Bible
and novels there is a gulf fixed which few novel-readers are willing
to pass." Richardson was forced to defend himself, so was Sterne, so
was Fielding, so was Goldsmith. Dr. Johnson was evidently making
concessions when he advised romances as reading for youth. Jeffrey,
the critic and tyrant of the next century, summed it all up when he
wrote that novels are "generally regarded as among the lower
productions of our literature." And this is the reputation that the
novel family has brought with it even down to our day.
The nineteenth century was worse, if anything, than earlier
periods, for it furthered what might be called the evangelistic
slant toward novel-reading, the attitude that neatly classified
this form of self-indulgence with dancing, card-playing, hard
drinking, and loose living of every description. It is true that
the intellectuals and worldly folk in general did not share this
prejudice. Walter Scott had made novel-reading common among the
well-read; but the narrower sectarians in England, the people of
the back country and the small towns in America, learned to regard
the novel as unprofitable, if not positively leading toward
ungodliness, and their unnumbered descendants make up the vast
army of uncritical readers for which Grub Street strives and
sweats to-day. They no longer abstain and condemn; instead, they
patronize and distrust.
All this—and far more, for I have merely sketched in a long and
painful history—is the background seldom remembered when we
wonder at the easy condescension of the American toward his
innumerable novels.
The fact of his condescension is not so well recognized as it
deserves to be. Indeed, condescension may not seem to be an
appropriate term for the passionate devouring of romance that one
can see going on any day in the trolley-cars, or the tense
seriousness with which some readers regard certain novelists whose
pages have a message for the world. True, the term will not
stretch thus far. But it is condescension that has made the
trouble, as I shall try to prove; for all of us, even the tense
ones, do patronize that creative instinct playing upon life as it
is which in all times and everywhere is the very essence of
fiction.
How absurd that here in America we should condescend toward our
fiction! How ridiculous in a country even yet so weak and poor and
crude in the arts, which has contributed so little to the world's
store of all that makes fine living for the mind! What a laughable
parallel of the cock and the gem he found and left upon the dung-
heap, if we could be proved not to be proud of American fiction!
For if the novel and the short story should be left out of
America's slender contribution to world literature, the offering
would be a small one. Some poetry of Whitman's and of Poe's, some
essays of Emerson, a little Thoreau, and what important besides?
Hawthorne would be left from the count, the best exemplar of the
fine art of moral narrative in any language; Henry James would be
left out, the master of them all in psychological character
analysis; Poe the story-teller would be missing, and the art of
the modern short story, which in English sterns from him; Cooper
would be lost from our accounting, for all his crudities the best
historical novelist after Scott; Mark Twain, Howells, Bret Harte,
Irving! The attempt to exalt American literature is grateful if
one begins upon fiction.
And how absurd to patronize, to treat with indifferent superiority
just because they are members of the novel family, books such as
these men have left us, books such as both men and women are
writing in America to-day! Is there finer workmanship in American
painting or American music or American architecture than can be
found in American novels by the reader willing to search and
discriminate? A contemporary poet confessed that he would have
rather written a certain sonnet (which accompanied the confession)
than have built Brooklyn Bridge. One may doubt the special case,
yet uphold the principle. Because a novel is meant to give
pleasure, because it deals with imagination rather than with facts
and appeals to the generality rather than to the merely literary
man or the specialist, because, in short, a novel is a novel, and
a modern American novel, is no excuse for priggish reserves in our
praise or blame. If there is anything worth criticizing in
contemporary American literature it is our fiction.
Absurd as it may seem in theory, we have patronized and do
patronize our novels, even the best of them, following too surely,
though with a bias of our own, the Anglo-Saxon prejudice
traditional to the race. And if the curious frame of mind that
many reserve for fiction be analyzed and blame distributed, there
will be a multitude of readers, learned and unlearned, proud and
humble, critical and uncritical, who must admit their share.
Nevertheless, the righteous wrath inspired by the situation shall
not draw us into that dangerous and humorless thing, a general
indictment. There are readers aplenty who, to quote Painter once
more, find their novels "pleasant to avoyde the griefe of a
Winters night and length of Sommers day," and are duly
appreciative of that service. With such honest, if un-exacting,
readers I have no quarrel; nor with many more critical who
respect, while they criticize, the art of fiction. But with the
scholars who slight fiction, the critics who play with it, the
general reader who likes it contemptuously, and the social
enthusiast who neglects its better for its worser part, the issue
is direct. All are the victims of hereditary opinion; but some
should know better than to be thus beguiled.
The Brahman among American readers of fiction is of course the
college professor of English. His attitude (I speak of the type;
there are individual variations of note) toward the novel is
curious and interesting. It is exhibited perhaps in the title by
which such courses in the novel as the college permits are usually
listed. "Prose fiction" seems to be the favorite description, a
label designed to recall the existence of an undeniably
respectable fiction in verse that may justify a study of the baser
prose. By such means is so dubious a term as novel or short story
kept out of the college catalogue!
Yet even more curious is the academic attitude toward the novel
itself. Whether the normal professor reads many or few is not the
question, nor even how much he enjoys or dislikes them. It is what
he permits himself to say that is significant. Behind every assent
to excellence one feels a reservation: yes, it is good enough for
a novel! Behind every criticism of untruth, of bad workmanship, of
mediocrity (alas! so often deserved in America!) is a sneering
implication: but, after all, it is only a novel. Not thus does he
treat the stodgy play in stodgier verse, the merits of which,
after all, may amount to this, that in appearance it is literary;
not thus the critical essay or investigation that too often is
like the parasite whose sustaining life comes from the greater
life on which it feeds. In the eyes of such a critic the author of
an indifferent essay upon Poe has more distinguished himself than
if he had written a better than indifferent short story. Fiction,
he feels, is the plaything of the populace. The novel is "among
the lower productions of our literature." It is plebeian, it is
successful, it is multitudinous; the Greeks in their best period
did not practise it (but here he may be wrong); any one can read
it; let us keep it down, brethren, while we may. Many not
professors so phrase their inmost thoughts of fiction and the
novel.
And in all this the college professor is profoundly justified by
tradition, if not always by common sense. To him belongs that
custody of the classical in literature which his profession
inherited from the monasteries, and more remotely from the
rhetoricians of Rome. And there is small place for fiction, and
none at all for the novel and the short story as we know them, in
what has been preserved of classic literature. The early
Renaissance, with its Sidney for spokesman, attacked the rising
Elizabethan drama because it was unclassical. The later
Renaissance, by the pen of Addison (who would have made an
admirable college professor), sneered at pure fiction, directly
and by implication, because it was unclassical. To-day we have
lost our veneration for Latin and Greek as languages, we no longer
deprecate an English work because it happens to be in English;
nevertheless the tradition still grips us, especially if we happen
to be Brahmanic. Our college professors, and many less excusable,
still doubt the artistic validity of work in a form never
dignified by the practice of the ancients, never hallowed, like
much of English literature besides, by a long line of native
productions adapting classic forms to new ages and a new speech.
The epic, the lyric, the pastoral, the comedy, the tragedy, the
elegy, the satire, the myth, even the fable, have been classic,
have usually been literature. But the novel has never been a
preserve for the learned, although it came perilously near to that
fate in the days of Shakespeare; has ever been written for cash or
for popular success rather than for scholarly reputation; has
never been studied for grammar, for style, for its "beauties"; has
since its genesis spawned into millions that no man can classify,
and produced a hundred thousand pages of mediocrity for one
masterpiece. All this (and in addition prejudices unexpressed and
a residuum of hereditary bias) lies behind the failure of most
professors of English to give the good modern novel its due. Their
obstinacy is unfortunate; for, if they praised at all, they would
not, like many hurried reviewers, praise the worst best.
I will not say that more harm has been done to the cause of the
novel in America by feeble reviewing than by any other
circumstance, for that would not be true; bad reading has been
more responsible for the light estimation in which our novel is
held. Nevertheless it is certain that the ill effects of a
doubtful literary reputation are more sadly displayed in current
criticism of the novel than elsewhere. An enormous effusion of
writing about novels, especially in the daily papers, most of it
casual and conventional, much of it with neither discrimination
nor constraint, drowns the few manful voices raised to a pitch of
honest concern. The criticism of fiction, taken by and large, is
not so good as the criticism of our acted drama, not so good as
our musical criticism, not so good as current reviewing of poetry
and of published plays.
Are reviewers bewildered by the coveys of novels that wing into
editorial offices by every mail? Is the reviewing of novels left
to the novice as a mere rhetorical exercise in which, a subject
being afforded, he can practise the display of words? Or is it
because a novel is only a novel, only so many, many novels, for
which the same hurried criticism must do, whether they be bad or
mediocre or best? The reviewing page of the standard newspaper
fills me with unutterable depression. There seem to be so many
stories about which the same things can be said. There seems to be
so much fiction that is "workmanlike," that is "fascinating," that
"nobly grasps contemporary America," that will "become a part of
permanent literature," that "lays bare the burning heart of the
race." Of course the need of the journalist to make everything
"strong" is behind much of this mockery; but not all. Hereditary
disrespect for fiction has more to do with this flood of bad
criticism than appears at first sight.
Far more depressing, however, is the rarity of real criticism of
the novel anywhere. As Henry James, one of the few great critics
who have been willing to take the novel seriously, remarked in a
now famous essay, the most notable thing about the modern novel in
English is its appearance of never having been criticized at all.
A paragraph or so under "novels of the day" is all the novelist
may expect until he is famous, and more in quantity, but not much
more in quality, then. As for critical essays devoted to his work,
discriminating studies that pick out the few good books from the
many bad, how few they are (and how welcome, now that they are
increasing in number), how deplorably few in comparison with the
quantity of novels, in comparison with the quality of the best
novels!
And what of the general public, that last arbiter in a democracy,
whose referendum, for a year at least, confirms or renders null
and void all critical legislation good or bad? The general public
is apparently on the side of the novelist; to borrow a slang term
expressive here, it is "crazy" about fiction. It reads so much
fiction that hundreds of magazines and dozens of publishers live
by nothing else. It reads so much fiction that public libraries
have to bait their serious books with novels in order to get them
read. It is so avid for fiction that the trades whose business it
is to cultivate public favor, journalism and advertising, use
almost as much fiction as the novel itself. A news article or an
interview or a Sunday write-up nowadays has character, background,
and a plot precisely like a short story. Its climax is carefully
prepared for in the best manner of Edgar Allan Poe, and truth is
rigorously subordinated (I do not say eliminated) in the interest
of a vivid impression. Advertising has become half narrative and
half familiar dialogue. Household goods are sold by anecdotes,
ready-made clothes figure in episodes illustrated by short-story
artists, and novelettes, distributed free, conduct us through an
interesting fiction to the grand climax, where all plot
complexities are untangled by the installation of an automatic
water-heater. I am not criticizing the tendency—it has made the
pursuit of material comfort easier and more interesting,—but what
a light it throws upon our mania for reading stories!
Alas! the novel needs protection from its friends. This vast
appetite for fiction is highly uncritical. It will swallow
anything that interests, regardless of the make-up of the dish.
Only the inexperienced think that it is easy to write an
interesting story; but it is evident that if a writer can be
interesting he may lack every other virtue and yet succeed. He can
be a bad workman, he can be untrue, he can be sentimental, he can
be salacious, and yet succeed.
No one need excite himself over this circumstance. It is
inevitable in a day when whole classes that never read before begin
to read. The danger lies in the attitude of these new
readers, and many old ones, toward their fiction. For they, too,
condescend even when most hungry for stories. They, too, share the
inherited opinion that a novel is only a novel, after all, to be
read, but not to be respected, to be squeezed for its juices, then
dropped like a grape-skin and forgotten. Perhaps the Elizabethan
mob felt much the same way about the plays they crowded to see;
but their respect, the critics' respect, Shakespeare's respect,
for the language of noble poesy, for noble words and deeds
enshrined in poetry, is not paralleled to-day by an appreciation
of the fine art of imaginative character representation as it
appears in our novel and in all good fiction.
Is it necessary to prove this public disrespect? The terms in
which novels are described by their sponsors is proof enough in
itself. Seemingly, everything that is reputable must be claimed
for every novel—good workmanship, vitality, moral excellence,
relative superiority, absolute greatness—in order to secure for
it any deference whatsoever. Or, from another angle, how many
readers buy novels, and buy them to keep? How many modern novels
does one find well bound, and placed on the shelves devoted to
"standard reading"? In these Olympian fields a mediocre biography,
a volume of second-rate poems, a rehash of history, will find
their way before the novels that in the last decade have equaled,
if not outranked, the rest of our creative literature.
If more proof were needed, the curious predilections of the
serious-minded among our novel-readers would supply it. For not
all Americans take the novel too lightly; some take it as heavily
as death. To the school that tosses off and away the latest comer
is opposed the school which, despising all frivolous stories
written for pleasure merely, speaks in tense, devoted breath of
those narratives wherein fiction is weighted with facts, and
pinned by a moral to the sober side of life. It is significant
that the novels most highly respected in America are studies of
social conditions, reflexes of politics, or tales where the
criticism of morals overshadows the narrative. Here the novel is
an admirable agent. Its use as a purveyor of miscellaneous ideas
upon things in general is no more objectionable than the cutting
of young spruces to serve as Christmas-trees. For such a function
they were not created, but they make a good end, nevertheless. The
important inference is rather that American readers who do pretend
to take the novel seriously are moved not so much by the fiction
in their narratives as by the sociology, philosophy, or politics
imaginatively portrayed. They respect a story with such a content
because it comes as near as the novel can to not being fiction at
all. And this, I imagine, is an unconscious throw-back to the old
days when serious-minded readers chose Hannah More for the place
of honor, because her stories taught the moralist how to live and
die.
The historically minded will probably remark upon these general
conclusions that a certain condescension toward some form of
literature has ever been predictable of the general reader; the
practically minded may add that no lasting harm to the mind of man
and the pursuit of happiness seems to have come of it. The first I
freely admit; the second I gravely doubt for the present and
distrust for the future. Under conditions as we have them and will
increasingly have them here in America, under democratic
conditions, condescension toward fiction, the most democratic of
literary arts, is certainly dangerous. It is dangerous because it
discourages good writing. In this reading society that we have
made for ourselves here and in western Europe, where much
inspiration, more knowledge, and a fair share of the joy of living
come from the printed page, good writing is clearly more valuable
than ever before in the history of the race. I do not agree with
the pessimists who think that a democratic civilization is
necessarily an enemy to fine writing for the public. Such critics
underrate the challenge which these millions of minds to be
reached and souls to be touched must possess for the courageous
author; they forget that writers, like actors, are inspired by a
crowded house. But the thought and the labor and the pain that lie
behind good writing are doubly difficult in an atmosphere of easy
tolerance and good-natured condescension on the part of the
readers of the completed work.
The novel is the test case for democratic literature. We cannot
afford to pay its practitioners with cash merely, for cash
discriminates in quantity and little more. Saul and David were
judged by the numbers of their thousands slain; but the test was a
crude one for them and cruder still for fiction. We cannot afford
to patronize these novelists as our ancestors did before us. Not
prizes or endowments or coterie worship or, certainly, more
advertising is what the American novelist requires, but a greater
respect for his craft. The Elizabethan playwright was frequently
despised of the learned world, and, if a favorite with the vulgar,
not always a respected one. Strange that learned and vulgar alike
should repeat the fallacy in dispraising the preeminently popular
art of our own times! To Sir Francis Bacon "Hamlet" was presumably
only a playactor's play. If the great American story should arrive
at last, would we not call it "only a novel"?
You might suppose that popular literature was a modern invention.
Cultivated shoulders shrug at the mention of "best sellers" with
that air of "the world is going to the devil" which just now is
annoyingly familiar. Serious minded people write of The Saturday
Evening Post as if it represented some new fanaticism destined to
wreck civilization. The excessive popularity of so many modern novels
is felt to be a mystery.
Of course there are new elements in literary popularity. The wave
of interest used to move more slowly. Now thousands, and sometimes
millions, read the popular story almost simultaneously, and see
it, just a little later on the films. Millions, also, of the class
which never used to read at all are accessible to print and have
the moving pictures to help them.
But popularity has not changed its fundamental characteristics.
The sweep of one man's idea or fancy through other minds, kindling
them to interest, has been typical since communication began. The
Greek romances of Heliodorus may be analyzed for their popular
elements quite as readily as "If Winter Comes." "Pilgrim's
Progress" and "The Thousand and One Nights" could serve as models
for success, and the question, What makes popularity in fiction?
be answered from them with close, if not complete, reference to
the present. However, the results of an inquiry into popularity
will be surer if we stick to modern literature, not forgetting its
historical background. Human nature, which changes its essence so
slowly through the centuries, nevertheless shows rapid alterations
of phase. The question I propose, therefore, is, What makes a
novel popular in our time?
I do not ask it for sordid reasons. What makes a novel sell
100,000 copies, or a short story bring $1000? may seem the same
query; but it does not get the same answer, or, apparently, any
answer valuable for criticism. A cloud descends upon the eyes of
those who try to teach how to make money out of literature and
blinds them. Their books go wrong from the start, and most of them
are nearly worthless. They propose to teach the sources of
popularity, yet instead of dealing with those fundamental
qualities of emotion and idea which (as I hope to show) make
popularity, their tale is all of emphasis, suspense, beginnings
and endings, the relativity of characters, dialogue, setting—
useful points for the artisan but not the secret of popularity,
nor, it may be added, of greatness in literature. Technique is
well enough, in fact some technique is indispensable for a book
that is to be popular, but it is the workaday factor in
literature, of itself it accomplishes nothing.
But technique can be taught. That is the explanation of the
hundred books upon it, and their justification. You cannot teach
observation, or sympathy, or the background of knowledge which
makes possible the interpretation and selection of experience—not
at least in a lesson a week for nine months. Hence literary
advisers who must teach something and teach it quickly are drawn,
sometimes against their better judgment, to write books on
technique by which criticism profits little. Technical perfection
becomes their equivalent for excellence and for popularity. It is
not an equivalent. More than a mason is required for the making of
a statue.
I disclaim any attempt to teach how to be popular in this essay,
although deductions may be made. I am interested in popularity as
a problem for criticism. I am interested in appraising the
pleasure to be got from such popular novels as "The Age of
Innocence," "Miss Lulu Bett," "If Winter Comes," or "The Turmoil"
—and the not infrequent disappointments from others equally
popular. I am especially interested in the attempt to estimate
real excellence, an attempt which requires that the momentarily
popular shall be separated from the permanently good; which
requires that a distinction be made between what must have some
excellence because so many people like it, and what is good in a
book whether many people like it or not. Such discrimination may
not help the young novelist to make money, but it can refine
judgment and deepen appreciation.
As for the popularity and its meaning, there need be no quarrel
over that term. Let us rule out such accidents as when a weak book
becomes widely known because it is supposed to be indecent, or
because it is the first to embody popular propaganda, or because
its hero is identified with an important figure of real life, or
for any other casual reason. If a novel, because of the intrinsic
interest of its story, or on account of the contagion of the idea
it contains, is widely read by many kinds of readers, and if these
readers on their own initiative recommend the book they have read
to others, that is popularity, and a sufficient definition.
Perfection of form is not enough to make a book popular. A story
has to move or few will read it, but it is doubtful whether a
greater technical achievement than this is required for
popularity. "Samson Agonistes" is technically perfect, but was
never popular, while, to pass from the sublime to its opposite,
"This Side of Paradise" was most crudely put together, and yet was
popular. The best-built short stories of the past decade have not
been the most popular, have not even been the best. No popular
writer but could have been (so I profoundly believe) more popular
if he had written better. But good writing is not a specific for
unpopularity. The excellent writing of Howells could not give him
Mark Twain's audience. The weak and tedious construction of
Shakespeare's "Antony and Cleopatra," the flat style of Harold
Bell Wright's narratives, has not prevented them from being liked.
Form is only a first step toward popularity.
Far more important is an appeal to the emotions, which good
technique can only make more strong. But what is an appeal to the
emotions? "Uncle Tom's Cabin" appealed to the emotions, and so
does "Get-Rich-Quick Wallingford." To what emotions does the
popular book appeal? What makes "Treasure Island" popular? Why did
"Main Street" have such an unexpected and still reverberating
success?
"Treasure Island" is popular because it stirs and satisfies two
instinctive cravings of mankind, the love of romantic adventure,
and the desire for sudden wealth. This is not true, or rather it
is not the whole, or even the important, truth, in "Main Street."
There the chief appeal is to an idea not an instinct. We left the
war nationally self-conscious as perhaps never before, acutely
conscious of the contrasts between our habits, our thinking, our
pleasures, our beliefs, and those of Europe. When the soldiers
oversea talked generalities at all it was usually of such topics.
The millions that never went abroad were plucked from their Main
Streets, and herded through great cities to the mingled
companionship of the camps. "Main Street," when it came to be
written, found an awakened consciousness of provincialism, and a
detached view of the home town such as had never before been
shared by many. Seeing home from without was so general as to
constitute, not a mere experience, but a mass emotion. And upon
this new conception, this prejudice against every man's Main
Street, the book grasped, and thrived. In like manner, "Uncle
Tom's Cabin" grew great upon its conception of slavery. "Robert
Elsmere" swept the country because of its exploitation of freedom
in religious thought. No one of these books could have been
written, or would have been popular if they had been written,
before their precise era; no one is likely long to survive it,
except as a social document which scholars will read and
historians quote.
Roughly then, the appeal which makes for popularity is either to
the instinctive emotions permanent in all humanity, though
changing shape with circumstances, or to the fixed ideas of the
period, which may often and justly be called prejudice. A book may
gain its popularity either way, but the results of the first are
more likely to be enduring. "Paradise Lost," the least popular of
popular poems, still stirs the instinctive craving for heroic
revolt, and lives for that quite as much as for the splendors of
its verse. Dryden's "Hind and the Panther," which exploited the
prejudices of its times, and was popular then, is almost dead.
What are these instinctive cravings that seek satisfaction in
fiction and, finding it, make both great and little books popular?
Let me list a few without attempting to be complete.
First in importance probably is the desire to escape from reality
into a more interesting life. This is a foundation, of course, of
all romantic stories, and is part of the definition of the
romantic, but it applies to much in literature that is not usually
regarded as romance. A more interesting life than yours or mine
does not mean one we should wish actually to live, otherwise it
would be difficult to account for the taste for detective stories
of many sedentary bank presidents; nor does it mean necessarily a
beautiful, a wild, a romantic life. No, we wish to escape to any
imagined life that will satisfy desires suppressed by
circumstance, or incapable of development in any attainable
reality.
This desire to escape is eternal, the variety differs with the
individual and still more with the period. While youthful love, or
romantic adventure as in "Treasure Island," has been an acceptable
mode for literature at least as far back as the papyrus tales of
the Egyptians, more precise means of delivery from the intolerable
weight of real life appear and disappear in popular books. In the
early eighteen hundreds, men and women longed to be blighted in
love, to be in lonely revolt against the prosaic well-being of a
world of little men. Byron was popular. In the Augustan age of
England, classic antiquity was a refuge for the dreaming spirit;
in Shakespeare's day, Italy; in the fifteenth century, Arthurian
romance. Just at present, and in America, the popularity of a
series of novels like "The Beautiful and Damned," "The Wasted
Generation," "Erik Dorn," and "Cytherea," seems to indicate that
many middle-aged readers wish to experience vicariously the
alcoholic irresponsibility of a society of "flappers," young
graduates, and country club rakes, who threw the pilot overboard
as soon as they left the war zone and have been cruising wildly
ever since. We remember that for a brief period in the England of
Charles II, James II, and William and Mary, rakishness in the
plays of Wycherley and Congreve had a glamour of romance upon it
and was popular. Indeed, the novel or drama that gives to a
generation the escape it desires will always be popular. Test
Harold Bell Wright or Zane Grey, Rudyard Kipling or Walter Scott,
by this maxim, and it will further define itself, and ring true.
Another human craving is the desire to satisfy the impulses of
sex. This is much more difficult to define than the first because
it spreads in one phase or another through all cravings. Romance
of course has its large sex element, and so have the other
attributes to be spoken of later. However, there is a direct and
concentrated interest in the relations between the sexes which, in
its finer manifestations, seeks for a vivid contrast of
personalities in love; in its cruder forms desires raw passion; in
its pathological state craves the indecent. A thousand popular
novels illustrate the first phase; many more, of which the cave-
man story, the desert island romance, "The Sheik" and its
companions are examples, represent the second; the ever-surging
undercurrent of pornography springs to satisfy the third.
Many sex stories are popular simply because they satisfy
curiosity, but curiosity in a broader sense is a human craving
which deserves a separate category. Popular novels seldom depend
upon it entirely, but they profit by it, sometimes hugely. A novel
like Dos Passos's "Three Soldiers," or Mrs. Wharton's "Age of
Innocence," or Mrs. Atherton's "Sleeping Fires," makes its first,
though not usually its strongest, appeal to our curiosity as to
how others live or were living. This was the strength of the
innumerable New England, Creole, mountaineer, Pennsylvania Dutch
stories in the flourishing days of local color. It is a prop of
the historical novel and a strong right arm for the picture
melodrama of the underworld or the West. Indeed, the pictures, by
supplying a photographic background of real scenes inaccessible to
the audience have gained a point upon the written story.
Curiosity is a changeable factor, a sure play for immediate
popularity, but not to be depended upon for long life. It waxes
and wanes and changes its object. Just now we are curious about
Russia, the South Sea Islanders, and night life on Broadway; to-
morrow it may be New Zealand and Australia, the Argentine
millionaire, and quite certainly the Chinese and China. Books
appealing to the craving for escape have a longer life, for a
story that takes a generation out of itself into fairyland keeps
some of its power for the next. Nevertheless, the writer who
guesses where curious minds are reaching and gives them what they
want, puts money in his purse.
A fourth craving, which is as general as fingers and toes, is for
revenge. We laugh now at the plays of revenge before "Hamlet,"
where the stage ran blood, and even the movie audience no longer
enjoys a story the single motive of which is physical revenge.
Blood for blood means to us either crime or rowdyism. And yet
revenge is just as popular in literature now as in the sixteenth
century. Only its aspect has changed. Our fathers are not
butchered in feuds, our sons are not sold into slavery, and except
in war or in street robberies we are not insulted by brute
physical force. Nevertheless we are cheated by scoundrels,
oppressed by financial tyranny, wounded by injustice, suppressed
by self-sufficiency, rasped by harsh tempers, annoyed by snobbery,
and often ruined by unconscious selfishness. We long to strike
back at the human traits which have wronged us, and the satiric
depiction of hateful characters whose seeming virtues are turned
upside down to expose their impossible hearts feeds our craving
for vicarious revenge. We dote upon vinegarish old maids, self-
righteous men, and canting women when they are exposed by
narrative art, and especially when poetic justice wrecks them. The
books that contain them bid for popularity. It happens that in
rapid succession we have seen three novels in which this element
of popular success was strong: Miss Sinclair's "Mr. Waddington of
Wyck," "Vera," by the author of "Elizabeth in Her German Garden," and
Mr. Hutchinson's "If Winter Comes." The first two books focus
upon this quality, and their admirable unity gives them superior
force; but it is noteworthy that "If Winter Comes," which adds
other popular elements in large measure to its release of hate,
has been financially the most successful of the three.
To these deep cravings of the heart must be added another of major
importance. I mean aspiration, the deep desire of all human
without exception sometimes to be better, nobler, finer, truer.
Stories of daring in the face of unconquerable odds, stories of
devotion, above all stories of self-sacrifice are made to gratify
this emotion. They are purges for the restless soul. Some critic
of our short story discovered not long ago that the bulk of the
narratives chosen for reprinting had self-sacrifice as theme. This
is precisely what one would expect of comfortable, ease-loving
peoples, like the Germans before the empire and the Americans of
our generation. When no real sacrifice of goods, of energy, of
love, or of life is necessary, then the craving for stories of men
who give up all and women who efface themselves is particularly
active. The hard, individualistic stories of selfish characters—
Ben Hecht's for example, and Scott Fitzgerald's—have been written
after a war period of enforced self-sacrifice and by young men who
were familiar with suffering for a cause. But most American
readers of our generation live easily and have always lived
easily, and that undoubtedly accounts for the extraordinary
popularity here of aspiring books. Reading of a fictitious hero
who suffers for others is a tonic for our conscience, and like
massage takes the place of exercise. By a twist in the same
argument, it may be seen that the cheerful optimist in fiction,
who Pollyannawise believes all is for the best, satisfies the
craving to justify our well-being. I do not, however, mean to
disparage this element of popularity. It is after all the
essential quality of tragedy where the soul rises above
misfortune. It is a factor in noble literature as well as in
popular success.
So much for some of the typical and instinctive cravings which cry
for satisfaction and are the causes of popularity. To them may be
added others of course, notably the desire for sudden wealth,
which is a factor in "Treasure Island" as in all treasure stories,
and the prime cause of success in the most popular of all plots,
the tale of Cinderella, which, after passing through feudal
societies with a prince's hand as reward, changed its sloven
sister for a shopgirl and King Cophetua into a millionaire, and
swept the American stage. To this may also be added simpler
stimulants of instinctive emotion, humor stirring to pleasant
laughter, pathos that exercises sympathy, the happy ending that
makes for joy. Stories which succeed because they stir and satisfy
in this fashion are like opera in a foreign tongue, which moves us
even when we do not fully understand the reason for our emotion.
They differ from another kind of popular story, in which a popular
idea rather than an instinctive emotion is crystallized, and which
now must be considered.
Each generation has its fixed ideas. A few are inherited intact by
the generation that follows, a few are passed on with slight
transformation, but most crumble or change into different versions
of the old half-truths. Among the most enduring of prejudices is
the fallacy of the good old times. Upon that formula nine-tenths
of the successful historical romances are built. That American
wives suffer from foreign husbands, that capital is ruthless, that
youth is right and age wrong, that energy wins over intellect,
that virtue is always rewarded, are American conceptions of some
endurance that have given short but lofty flights to thousands of
native stories.
More important, however, in the history of fiction are those wide
and slow moving currents of opinion, for which prejudice is
perhaps too narrow a name, which flow so imperceptibly through the
minds of a generation or a whole century that there is little
realization of their novelty. Such a slow-moving current was the
humanitarianism which found such vigorous expression in Dickens,
the belief in industrial democracy which is being picked up as a
theme by novelist after novelist to-day, or the sense of the value
of personality and human experience which so intensely
characterizes the literature of the early Renaissance.
If a novel draws up into itself one of these ideas, filling it
with emotion, it gains perhaps its greatest assurance of immediate
popularity. If the idea is of vast social importance, this
popularity may continue. But if it is born of immediate
circumstance, like the hatred of slavery in "Uncle Tom's Cabin,"
or if it is still more transient, say, the novelty of a new
invention, like the airplane or wireless, then the book grows
stale with its theme. The like is true of a story that teaches a
lesson a generation are willing to be taught—it lives as long as
the lesson. What has become of Charles Kingsley's novels, of the
apologues of Maria Edgeworth? "Main Street" is such a story; so
was "Mr. Britling Sees It Through"; so probably "A Doll's House."
Decay is already at their hearts. Only the student knows how many
like tales that preached fierily a text for the times have died in
the past. But I am writing of popularity not of permanence. In
four popular novels out of five, even in those where the appeal to
the instinctive emotions is dominant, suspect some prejudice of
the times embodied and usually exploited. It is the most potent of
lures for that ever increasing public which has partly trained
intelligence as well as emotions.
Perhaps it is already clear that most popular novels combine many
elements of popularity, although usually one is dominant. Among
the stories, for instance, which I have mentioned most frequently,
"Main Street" depends upon a popular idea, but makes use also of
the revenge motive. It is not at all, as many hasty critics said,
an appeal to curiosity. We know our Main Streets well enough
already. And therefore in England, which also was not curious
about Main Streets, and where the popular idea that Sinclair Lewis
seized upon was not prevalent, the book has had only a moderate
success. "If Winter Comes" combines the revenge motive with
aspiration. Scott Fitzgerald's first novel made its strong appeal
to curiosity. We had heard of the wild younger generation and were
curious. His second book depends largely upon the craving for sex
experience, in which it resembles Mr. Hergesheimer's "Cytherea,"
but also plays heavily upon the motive of escape, and upon sheer
curiosity. "Miss Lulu Bett" was a story of revenge. Booth
Tarkington's "Alice Adams"—to bring in a new title—is a good
illustration of a story where for once a popular novelist slurred
over the popular elements in order to concentrate upon a study of
character. His book received tardy recognition but it disappointed
his less critical admirers. Mr. White's "Andivius Hedulio" depends
for its popularity upon curiosity and escape.
The popular story, then, the financially successful, the
immediately notorious story, should appeal to the instinctive
emotions and may be built upon popular prejudice. What is the
moral for the writer? Is he to lay out the possible fields of
emotion as a surveyor prepares for his blue print? By no means.
Unless he follows his own instinct in the plan, or narrates
because of his own excited thinking he will produce a thinly clad
formula rather than a successful story. There is no moral for the
writer, only some rays of light thrown upon the nature of his
achievement. The way to accomplish popularity, if that is what you
want, is to write for the people, and let formula, once it is
understood, take care of itself. As an editor, wise in popularity,
once said to me, "Oppenheim and the rest are popular because they
think like the people not for them."
What is the moral of this discussion for the critical reader? A
great one, for if he does not wish to be tricked constantly by his
own emotions into supposing that what is timely is therefore fine,
and what moves him is therefore great, he must distinguish between
the elements of popularity and the essence of greatness. It is
evident, I think, from the argument that every element of
popularity described above may be made effective upon our weak
human nature with only an approximation to truth. The craving for
escape may be, and usually is, answered by sentimental romance,
where every emotion, from patriotism to amorousness, is mawkish
and unreal. Every craving may be played upon in the same fashion
just because it is a craving, and the result be often more popular
for the exaggeration. Also it is notorious that a prejudice—or a
popular idea, if you prefer the term—which is seized upon for
fiction, almost inevitably is strained beyond logic and beyond
truth, so much so that in rapid years, like those of 1916 to 1920
which swept us into propaganda and out again, the emphatic falsity
of a book's central thesis may be recognized before the first
editions are exhausted. It would be interesting to run off, in the
midst of a 1922 performance, some of the war films that stirred
audiences of 1918. It will be interesting to reread some of the
cheaper and more popular war stories that carried even you, O
judicious reader, off your even balance not five years ago to-day!
We have always known, of course, that a novel can be highly
popular without being truly excellent. Nevertheless, it is a
valuable discipline to specify the reasons. And it is good
discipline also in estimating the intrinsic value of a novel to
eliminate as far as is possible the temporal and the accidental;
and in particular the especial appeal it may have to your own
private craving—for each of us has his soft spot where the pen
can pierce. On the contrary, if the highly speculative business of
guessing the probable circulation of a novel ever becomes yours,
then you must doubly emphasize the importance of these very
qualities; search for them, analyze them out of the narrative,
equate them with the tendencies of the times, the new emotions
stirring, the new interests, new thoughts abroad, and then pick
best sellers in advance.
Yet in eliminating the accidental in the search for real
excellence, it would be disastrous to eliminate all causes of
popularity with it. That would be to assume that the good story
cannot be popular, which is nonsense. The best books are nearly
always popular, if not in a year, certainly in a decade or a
century. Often they spread more slowly than less solid
achievements for the same reason that dear things sell less
rapidly than cheap. The best books cost more to read because they
contain more, and to get much out the reader must always put much
in. Nevertheless, the good novel will always contain one or more
of the elements of popularity in great intensity. I make but one
exception, and that for those creations of the sheer intellect,
like the delicate analyses of Henry James, where the appeal is to
the subtle mind, and the emotion aroused an intellectual emotion.
Such novels are on the heights, but they are never at the summit
of literary art. They are limited by the partiality of their
appeal, just as they are exalted by the perfection of their
accomplishment. They cannot be popular, and are not.
The "best seller" therefore may be great but does not need to be.
It is usually a weak book, no matter how readable, because
ordinarily it has only the elements of popularity to go on, and
succeeds by their number and timeliness instead of by fineness and
truth. A second-rate man can compound a best seller if his sense
for the popular is first-rate. In his books the instinctive
emotions are excited over a broad area, and arise rapidly to sink
again. No better examples can be found than in the sword-and-
buckler romance of our 'nineties which set us all for a while
thinking feudal thoughts and talking shallow gallantry. Now it is
dead, stone dead. Not even the movies can revive it. The emotions
it aroused went flat over night. Much the same is true of books
that trade in prejudice, like the white slave stories of a decade
ago. For a moment we were stirred to the depths. We swallowed the
concept whole and raged with a furious indigestion of horrible
fact. And then it proved to be colic only.
With such a light ballast of prejudice or sentiment can the
profitable ship popularity be kept upright for a little voyage,
and this, prevailingly, is all her cargo. But the wise writer, if
he is able, as Scott, and Dickens, and Clemens were able, freights
her more deeply. As for the good reader, he will go below to
investigate before the voyage commences; or, if in midcourse he
likes not his carrier, take off in his mental airplane and seek
another book.