Business Correspondence, Vol. 1: How to Write a Business Letter
by Anonymous
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Language: English
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About this eBook
- Author
- Anonymous
- Credits
- Produced by Andrea Ball, Charles Franks, Juliet Sutherland, and the Online Distributed Proofreading Team
- Language
- English
- LoC Class
- HF: Social sciences: Commerce
- Subject
- Commercial correspondence
- Category
- Text
- eBook-No.
- 7309
- Project Gutenberg
- https://www.gutenberg.org/ebooks/7309
- Release Date
- January 1, 2005
- Copyright
- Public domain in the USA.
Contents
- 1.BUSINESS CORRESPONDENCE — VOLUME I
- 2.CONTENTS — PART I Preparing to Write the Letter CHAPTER 1: What You Can Do With a Postage Stamp 2: The Advantages of Doing Business by Letter 3: Gathering Material and Picking Out Talking Points 4: When You Sit Down to Write — PART II How to Write the Letter 5: How to Begin a Business Letter 6: How to Present Your Proposition 7: How to Bring the Letter to a Close — PART III Style—Making the Letter Readable 8: "Style" in Letter Writing—And How to Acquire It 9: Making the Letter Hang Together 10: How to Make Letters Original 11: Making the Form Letter Personal — PART IV The Dress of a Business Letter 12: Making Letterheads and Envelopes Distinctive 13: The Typographical Make-up of Business Letters 14: Getting a Uniform Policy and Quality in Letters 15: Making Letters Uniform in Appearance — PART V Writing the Sales Letter 16: How to Write the Letter That Will "Land" the Order 17: The Letter That Will Bring An Inquiry 18: How to Close Sales by Letter 19: What to Enclose With Sales Letters 20: Bringing in New Business by Post Card 21: Making it Easy for the Prospect to Answer — PART VI The Appeal to Different Classes 22: How to Write Letters That Appeal to Women 23: How to Write Letters That Appeal to Men 24: How to Write Letters That Appeal to Farmers — THIS MEANS MONEY TO YOU— BIG MONEY LET ME PAY YOUR NEXT MONTH'S RENT READ IT—ON OUR WORD IT'S WORTH READING STOP SHOVELING YOUR MONEY INTO THE FURNACE NOW LISTEN! I WANT A PERSONAL WORD WITH YOU CUT YOUR LIGHT BILL IN HALF — "EVEN IF YOU HAD TO PAY TO SECURE A COPY OF THIS LETTER—OR HAD TO TAKE A DAY OFF TO READ IT—YOU COULD NOT AFFORD TO FAIL TO CONSIDER IT." — HOW TO GET A POSITION AND HOW TO HOLD IT — HOW TO INCREASE YOUR ADVERTISING RECEIPTS — SCHEME 2—THE LAST CHANCE TO BUY — SCHEME 3—LOW PRICES DURING DULL SEASONS — SCHEME 4—CUT PRICES IN EXCHANGE FOR NAMES — SCHEME 5—THE SPECIAL "INTRODUCTORY PRICE" — SCHEME 6—SPECIAL TERMS TO PREFERRED CUSTOMERS — SCHEME 7—HOLDING GOODS IN RESERVE — SCHEME 8—THE FREE TRIAL OFFER — SCHEME 9—THE "YOUR MONEY BACK" OFFER — SCHEME 10—THE DISCOUNT FOR CASH — SCHEME 11—THE FIRST INSTALLMENT AS A "DEPOSIT" — SCHEME 12—SENDING GOODS FOR INSPECTION — SCHEME 13—THE EXPENSE VERSUS THE INVESTMENT ARGUMENT — SCHEME 14—THE RETURN POSTAL FILLED IN FOR MAILING — SCHEME 15—THE MONEY ORDER READY FOR SIGNATURE — SCHEME 16—ORDERING BY MARKS — SCHEME 17—THE COIN CARD — SCHEME 18—SENDING MONEY AT THE OTHER FELLOW'S RISK
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