Advertising by Motion Pictures

About this eBook

Author

Dench, Ernest A. (Ernest Alfred), 1895-1949

Title

Advertising by motion pictures

Original Publication

United States: Standard publishing company, 1916.

Credits

deaurider, PrimeNumber and the Online Distributed Proofreading Team at www.pgdp.net (This file was produced from images generously made available by The Internet Archive)

Language

English

LoC Class

HF: Social sciences: Commerce

Subject

Advertising

Category

Text

Project Gutenberg

eBook-No. 70188

Release Date

March 2, 2023

Copyright

Public domain in the USA.

Contents

1. 1.Advertising by Motion Pictures
2. 2.CONTENTS
3. 3.INTRODUCTION
4. 4.I. TELLING YOUR ADVERTISING STORY BY MOTION PICTURES
5. 5.II. MOVIE ADVERTISING FROM THE VIEWPOINT OF A FAN
6. 6.III. THE DOLLARS AND CENTS OF ADVERTISING BY MOTION PICTURES
7. 7.IV. SOME FILM ADVERTISING METHODS FOR THE MANUFACTURER
8. 8.V. SLIDE AND FILM ADVERTISING CONTRASTED
9. 9.VI. USING THE FILM TO SECURE FOREIGN BUSINESS
10. 10.VII. APPROACHING THE WORKING CLASSES WITH A MOTION-PICTURE PLAY
11. 11.VIII. REACHING THE PUBLIC BY MOTION PICTURES
12. 12.IX. INTRODUCING ADVERTISEMENTS INTO MOTION-PICTURE NEWSPAPERS
13. 13.X. EMPLOYING MOTION PICTURES TO APPEAL TO THE CHILDREN
14. 14.XI. SALESMANSHIP DEMONSTRATIONS BY THE FILM
15. 15.XII. EQUIPPING A PRIVATE MOTION-PICTURE THEATER FOR BUSINESS PURPOSES
16. 16.XIII. INTRODUCING COMPETITIONS IN AD. MOTION PICTURES
17. 17.XIV. BRINGING OUT THE INDIVIDUALITY OF DRY GOODS BY MOTION PICTURES
18. 18.XV. BOOSTING CITIES AND PLEASURE RESORTS BY MOTION PICTURES
19. 19.XVI. ADVERTISING RAILROADS BY THE MOVIES
20. 20.XVII. GETTING OVER THE PURENESS OF YOUR FOOD PRODUCTS BY A FILM
21. 21.XVIII. SELLING AUTOMOBILES AND ACCESSORIES BY MOTION PICTURES
22. 22.XIX. CLINCHING AGRICULTURAL MACHINERY SALES BY MOTION PICTURES
23. 23.XX. HOW PUBLISHERS CAN CAPTURE BUSINESS FROM THE EVER-ENCROACHING FILM PRODUCER
24. 24.XXI. ADVERTISING YOUR NEWSPAPER WITH A MOTION PICTURE
25. 25.XXII. SELLING SHOES BY MOTION PICTURES
26. 26.XXIII. FILM ADVERTISING FROM THE PHOTOPLAYER’S VIEWPOINT
27. 27.XXIV. ADVERTISING FILM CIRCULATION
28. 28.XXV. COVERING THE MOTION-PICTURE FIELD BY MAGAZINES
29. 29.XXVI. FUTURE DEVELOPMENTS OF ADVERTISING BY MOTION PICTURES
30. 30.XXVII. BOOSTING YOUR TRADE WITH A POPULAR PLAYER
31. 31.XXVIII. BOOSTING YOUR BUSINESS WITH AN ADVERTISING MOTION PICTURE
32. 32.XXIX. PULLING MOVIE-SLIDE ADVERTISING OUT OF THE RUT
33. 33.XXX. MAINTAINING THE INTEREST IN SLIDE ADVERTISING
34. 34.XXXI. INDIVIDUALITY IN SLIDE ADVERTISING
35. 35.XXXII. THE PERSONAL ELEMENT IN SLIDE ADVERTISING
36. 36.XXXIII. ARE YOUR SLIDES TRUTHFUL?
37. 37.XXXIV. OBTAINING THE BEST RESULTS FROM SLIDE ADVERTISING
38. 38.XXXV. SELECTING THE THEATER FOR YOUR AD. SLIDE
39. 39.XXXVI. HANDLING THE ANTI-AD. SLIDE EXHIBITOR
40. 40.XXXVII. HAVING YOUR MOVIE AD. SLIDES SHOWN TO THE BEST ADVANTAGE
41. 41.XXXVIII. THE IDEAL SLIDE FOLLOW-UP MEDIUM
42. 42.XXXIX. ATTRACTING FARMERS TO TOWN
43. 43.XL. CAPITALIZING POPULAR SCREEN PLAYERS IN SLIDE ADVERTISING
44. 44.XLI. ATTRACTING TRADE WITH PHOTOPLAY STARS
45. 45.XLII. TAKING ADVANTAGE OF ERRORS IN PHOTOPLAYS
46. 46.XLIII. HOW THE BOOK DEALER CAN TAKE ADVANTAGE OF THE MOVIE ADAPTATION MANIA
47. 47.XLIV. SELLING REAL ESTATE BY THE FILM
48. 48.XLV. ADVERTISING YOUR DEPARTMENT STORE BY MOTION PICTURES
49. 49.XLVI. HITCHING MOTION PICTURES TO MUSICAL ADVERTISING
50. 50.XLVII. DEVELOPING “HAVE A GARDEN” MOVEMENT WITH PHOTOPLAY THEATER HELP
51. 51.XLVIII. NAMING SODA-FOUNTAIN CONCOCTIONS AFTER MOVIES
52. 52.Untitled
53. 53.Untitled

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