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A History of Advertising

A History of Advertising

by Henry Sampson

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Language: English

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About this eBook

Author
Sampson, Henry, 1841-1891
Title
A History of Advertising from the Earliest Times.
Credits
Produced by Chris Curnow, Harry Lamé, Stephen Rowland and the Online Distributed Proofreading Team at www.pgdp.net (This file was produced from images generously made available by The Internet Archive)
Language
English
LoC Class
HF: Social sciences: Commerce
Subject
Advertising -- History
Category
Text
Project Gutenberg
eBook-No. 54149
Release Date
February 10, 2017
Copyright
Public domain in the USA.

Contents

  1. 1.A History of Advertising From the Earliest Times.
  2. 2.CONTENTS.
  3. 3.PREFACE.
  4. 4.CHAPTER I. INTRODUCTORY—NEWSPAPERS AND NEWSPAPER ADVERTISING.
  5. 5.CHAPTER II. INTRODUCTORY—STREET AND GENERAL ADVERTISING.
  6. 6.CHAPTER III. ANCIENT FORMS OF ADVERTISING.
  7. 7.CHAPTER IV. MEDIÆVAL AND OTHER VARIETIES OF ADVERTISING.
  8. 8.CHAPTER V. NEWSPAPER ADVERTISING FORESHADOWED—ITS EARLIEST USE—HOUGHTON’S LESSONS.
  9. 9.CHAPTER VI. DEVELOPMENT OF ADVERTISING.
  10. 10.CHAPTER VII. CONCLUSION OF SEVENTEENTH CENTURY.
  11. 11.CHAPTER VIII. EARLY PART OF EIGHTEENTH CENTURY.
  12. 12.CHAPTER IX. MIDDLE OF EIGHTEENTH CENTURY.
  13. 13.CHAPTER X. THE EDUCATION COMPLETED.
  14. 14.CHAPTER XI. CURIOUS AND ECCENTRIC ADVERTISEMENTS.
  15. 15.CHAPTER XII. SWINDLES AND HOAXES.
  16. 16.CHAPTER XIII. THE GREAT BOTTLE-TRICK SWINDLE.
  17. 17.CHAPTER XIV. QUACKS AND IMPOSTORS.
  18. 18.CHAPTER XV. GRAHAM AND HIS CELESTIAL BED.
  19. 19.CHAPTER XVI. LOTTERIES AND LOTTERY INSURANCES.
  20. 20.CHAPTER XVII. MATRIMONIAL ADVERTISEMENTS AND AGENCIES.
  21. 21.CHAPTER XVIII. HANDBILLS, INSCRIPTIONS, ETC.
  22. 22.CHAPTER XIX. AMERICAN AND COLONIAL ADVERTISEMENTS.
  23. 23.CHAPTER XX. ADVERSARIA.
  24. 24.A List of Books PUBLISHED BY Chatto & Windus , 74 & 75, PICCADILLY, LONDON, W.
  25. 25.Facsimiles of newspaper pages transcribed in the text — Domestick Intelligence (following Page 4 ) — WEEKELY Newes from Italy, etc. (following Page 96 ) — The Weekly Account: etc. (following Page 104 ) — THE TIMES (following Page 234 ) — First sheet — Second sheet — Third sheet — Fourth sheet — Bish lottery advertisement (page 465) — Overend Gurney & Co. Disaster Handbill (Page 555)
  26. 26.Transcriber’s Notes

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